The RH Strategic D.C. office continues to grow! Introducing our newest assistant account executive Hakeem, who answers some questions about himself and his public relations background. Read more about Hakeem S. Allen. *** Where do you see your PR career in the future? I’ve seen every episode of The West Wing at least twice and…

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For companies that want to join the conversation and elevate their brand, traveling to D.C. for an influencer tour to meet with thought leaders and industry advocates can be both informative and mutually beneficial. A CEO who sets aside a couple of days for face-to-face meetings in D.C. can yield significant long-term results. RH Strategic recently…

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Successful PR programs are built on a healthy, productive relationship between the client and the PR agency.  Savvy partners take the time to assess the quality of their relationships and have frank discussions about them.  When something goes off track and there is no communication about it, the seeds of a separation between client and…

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Connecting with reporters and analysts or landing a speaking opportunity at a top-level industry event are great ways to position your company as a thought leader. But there’s another key pillar in any thought-leadership strategy that is often forgotten: blogging. Establishing a successful, corporate blog has myriad advantages; here are three to consider: It’s a…

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The RH Strategic D.C. office is really starting to ramp up! Introducing our newest senior account executive Matt Basil, who answers some questions about himself and his public relations background. Read more about Matt Basil. Tell us about your PR background prior to joining RH Strategic. Just before coming to RH Strategic, I was at…

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We are fortunate to have our fingers on the pulse of two of the country’s major business and tech hubs: Washington, D.C. and Seattle. This bi-coastal approach can provide great value to our clients, especially when they seek engagement with industry influencers on policy and federal business as well as technology (including health IT, EdTech…

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The RH Strategic D.C. office continues to grow!  Introducing our newest senior account executive Jenny, who shares some information about herself and her public relations background. Read more about Jenny Wang. *** Tell us about your PR background prior to joining RH Strategic. Prior to joining RH, I was at Ketchum in the Social Marketing practice, where I…

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Twitter. Facebook. Facebook Live. Instagram. Pinterest. Periscope. The list goes on. Social media is at the forefront of our modern society, with companies of all shapes and sizes trying to figure out how to use these various platforms in a way that achieves business objectives. This could be anything from increasing thought leadership, to engaging…

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As public relations professionals, often when we think of earning attention for our clients, we think of media relations. In today’s highly competitive landscape, high-profile media placements cannot be your only tactic to gain brand recognition. This is where an awards program strategy comes into play. The media marketplace is so saturated with every company…

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In some ways, breaking news is the essence of PR. You either want to be the one breaking the news, or the one benefiting from the crescendo of media attention.  The challenging bit is being poised to capitalize on the opportunity before someone else does. I’m proud of our RHockstar team for really mastering this…

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