We are fortunate to have our fingers on the pulse of two of the country’s major business and tech hubs: Washington, D.C. and Seattle. This bi-coastal approach can provide great value to our clients, especially when they seek engagement with industry influencers on policy and federal business as well as technology (including health IT, EdTech…

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Our society places a lot of emphasis on 3rd party validation – workplace reputations, restaurant or travel reviews (think Yelp! or Trip Advisor) and even entertainment (movies, sports, T.V. shows). The same should be said for public relations credibility. Many agencies and companies seek 3rd party validation for the blood, sweat and tears poured into…

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With $237.5 million raised for health-software startups in the first quarter of 2014 alone, this industry segment is on fire.  This, coupled with explosive interest in the post-Affordable Care Act world, means the media has an insatiable appetite for new voices and fresh ideas. That’s why we’re having so much fun right now connecting our…

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This year the convergence of conferences our clients are attending and our staff are supporting has grown to epic proportions.  Okay, maybe not epic, but given the snowy winter this year, these conferences could not have come at a better time to drag folks out of the doldrums. Nearly all of our clients will be…

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The U.S. healthcare system is going through monumental change and criticism. On October 1, one of the pivotal components of the Patient Protection and Affordable Care Act (ACA) went into effect in the form of public health insurance marketplaces. And like any highly anticipated consumer product launch–think Apple iPhone, Madden NFL video games or Microsoft…

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The problems with Healthcare.gov will no doubt eventually be repaired by IT pros, but the damage to reputations will sting for years to come. The challenge for the contractors involved is that the standard crisis communications playbook simply doesn’t apply in these situations. This playbook says that in a typical crisis where a corporate reputation is…

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