Eight months into work from home, video communications are more important than ever. With everyone now well-versed in virtual meetings and high-quality webcams and lighting, how do you stand out? Up-level your video communications game. We spoke with one of our video partners, Aaron Horton at Fluency Films, about new video and animation tools businesses…

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In the absence of in-person conferences and industry events, companies are rethinking their business strategies and how to build new relationships. Many are starting to realize what we have known for some time: the tools to become a virtual thought leader have been around longer than the pandemic. By participating in online discussions, moderating virtual…

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Now that COVID-19 has completely changed the way we live and work, marketing and communications professionals have the opportunity to shift their strategies to meet the demands of a reimagined market. With social distancing guidelines still in place and stay at home orders slowly being eased in many states, the way businesses engage with customers…

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Conference cancelled. Summit postponed. To be rescheduled. These are three phrases we’re all too familiar with these days. No large gatherings of people means the future of major conferences and even more intimate, panel-focused programs are likely off the table until we have better treatments for COVID-19. For our clients, that means a huge cut…

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Successful integrated marketing starts with a cohesive message. Whether organizations are selling to other enterprises, consumers or potential investors, they first need to define their brand story, then relay it consistently across strategies. But a one-size-fits-all approach won’t work. We believe the best outcomes are driven by purposeful planning that aligns integrated PR and marketing…

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When it comes to discussing my generation, I don’t normally hear much praise for millennials. Other generations view us as lazy, entitled and expecting overwhelming amounts of praise. And in some aspects I understand that we as a generation aren’t the best. We literally don’t understand the definition of the word “literally.” One of our…

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The revelation that the same background-checking firm vetted National Security Agency leaker Edward Snowden and Washington Navy Yard shooter Aaron Alexis has made me think about the importance of support and trust in a process.  Trusting a team, and each individual member, to do the right thing without much supervision is something that most employees…

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