The human mind is core to creative work, but as generative AI pushes further into everyday life, that may not always be the case. Dystopian? Absolutely. Why, then, are creatives not worried? To put it bluntly, people have a say. The natural language technologies in generative AI services developed by OpenAI and its peers show…

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As the 2024 elections approach amidst increased turbulence on Capitol Hill, Washington, D.C., is in a state of flux. Major issues, including the regulation of generative artificial intelligence, have reached a fever pitch inside the Beltway. As with any change in Washington, organizations seeking to make an impact on the AI debate should prepare for…

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Content marketing is a staple of many brands’ communications playbooks. Sponsored content, as part of an integrated communications strategy, can provide long- and short-term benefits. Chief marketing officers, communications and marketing directors recognize that they need a diversified approach, rather than just another one-dimensional digital ad, to connect their prospects with their best stories. Sponsored…

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The cybersecurity industry is on the cusp of a mass consolidation wave. Legacy security companies are looking to emerging leaders and innovators to bolster their offerings, help maintain relevance and gain further market dominance. This is also the stage—seed and Series A—where funding is flowing now. We’re seeing AI as a major component of the…

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2021 was a bullish year for investment. Between venture capital, private equity, and mergers and acquisitions, RH Strategic’s clients alone raised billions in funding for their technology, healthcare, and edtech solutions However, they were far from alone. The technology landscape in particular was awash in new funding as valuations and investments soared to record highs…

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What constitutes PR success? How do you establish and measure key performance indicators (KPIs) and return on investment (ROI)? Measuring the value of PR can be a challenge, and the reality is that the metrics used to determine success are different for each organization. So, how do you know which metrics are meaningful for you?…

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One of the most important yet undervalued tactics in PR is your relationships with subject matter experts (SMEs). While it is crucial to have close relationships with high-profile reporters, landing a client in Forbes starts with uncovering an expert resource and leveraging that relationship to tell compelling stories supported by expert insights and reliable data….

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