Healthcare
Reforming healthcare is top of mind across the U.S. Technology is eyed as a key enabler of dramatic improvements in patient safety and cost controls. Media, analysts, opinion leaders and lawmakers are hungry for insight into what's new, what's working, and what's next in health I.T.
The RH Strategic team has been guiding businesses and raising visibility for companies in this market for years. We work with the healthcare analysts, media, trade associations, and investors that pay attention to the industry. We help companies establish their messaging, differentiate themselves, and communicate their vision. We create go-to-market strategies and launch plans, then execute them every step of the way.
Past and Present Healthcare Clients:
Advanced Clinical Software, Anvita Health, Clarity Health Services, Dell, GCI ConnectMD, HealthUnity, MedOrder, National Council on Aging, SoftMed Systems, and Talyst.
Recent Successes on Behalf of Healthcare Clients:
- Relaunched Anvita Health, a newly branded health analytics company. The campaign produced media coverage in major health trades and deskside briefings for the CEO with the New York Times, Forbes and Wall Street Journal.
- Helped a provider of medication dispensing and tracking technology, already successful in the acute care market, launch its service into the long term care and corrections markets.
- Ran a successful campaign to place a health informatics client at the top of KLAS rankings in three categories, their first appearance in the rankings.
- Conducted a direct mail campaign to attract 18 hospital CIOs to a client's dinner at an annual industry event, beating out larger companies for their attention and resulting in new deals.
- Chaired and organized two healthcare I.T. dinner events for the WTIA (Washington Technology Industry Association), both of which were ranked as some of the best attended events of the last three years.
- Established a public relations program for SoftMed Systems that enhanced its perceived market value, leading to an acquisition by 3M.
- Strengthened Dell's leadership presence in the healthcare arena through the creation and execution of three regional events that brought together thought leaders, prominent state and federal public officials, and local business leaders to discuss current challenges and new solutions.
- Supported a client's expansion into a new market with a focused rebranding effort. Developed new marketing material and launched a new Web site, managing the design team from initial concept realization through delivery.
- Introduced a telehealth company interested in expanding into Washington State to the executives of a top Seattle-area medical institution, which resulted in a multi-year partnership and significant brand credibility for the new market entrant.