Thanks to all the friends of RH Strategic and the American Marketing Association Puget Sound who attended our sold-out event on healthcare consumerism! We had a great time, met new people and learned from some very smart minds about how healthcare marketers should adapt to the changing healthcare landscape where patients are directing more of…

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We’ve spoken about the power of “newsjacking”: inserting our clients’ voices into relevant breaking news cycles, such as the latest technology developments in driverless cars (client: BoldIQ) or the alarming trends in school-based violence (client: Haystax Technology). Newsjacking can be a highly effective method for elevating a company’s profile and demonstrating expertise on a specific…

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With $237.5 million raised for health-software startups in the first quarter of 2014 alone, this industry segment is on fire.  This, coupled with explosive interest in the post-Affordable Care Act world, means the media has an insatiable appetite for new voices and fresh ideas. That’s why we’re having so much fun right now connecting our…

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Throughout my career I have been fortunate to work with companies spanning numerous industries and at various stages of growth, from start-ups to global, publicly-traded companies. Each of these stages of maturity has necessitated different types of PR representations. Early-stage companies seeking investment or acquisition tend to require strong focus on brand recognition and thought…

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With the New Year upon us, it’s time again for industry insiders and gurus to come out with their predictions for the upcoming year. Traditional media and blogs are peppered with predictions stories, from technology trends to outlooks for the U.S. economy. The PR industry is no different. PR practitioners have already begun to hit…

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