The pace of change in public relations is so fast and furious that it’s easy to get blinded by the latest shiny new object in the communications workshop, and lose sight of why a corporate executive risks six figures of their company’s precious resources to hire a PR agency.  Oftentimes tactical-minded PR pros are like…

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The problems with Healthcare.gov will no doubt eventually be repaired by IT pros, but the damage to reputations will sting for years to come. The challenge for the contractors involved is that the standard crisis communications playbook simply doesn’t apply in these situations. This playbook says that in a typical crisis where a corporate reputation is…

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Is there a future for standalone social media and digital marketing agencies? Not if you ask the next generation of marketing and communication pros, at least in Europe. According to a study of 2,000 students there, 80 percent believe these specialized agencies will disappear within 10 years. Nearly as many – 70 percent – believe marketing will be dominated…

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A recent PBS special on the coming-of-age of Silicon Valley reminded me of the excitement I had dreaming up the seemingly endless uses for my family’s first home computer (a Timex Sinclair 1000, with 1.5k of built-in memory, circa 1982), and the epochal significance of the work everyone in the technology sector is doing today,…

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This post is not intended to weigh in on either side of the gun control debate. Rather, it is to call out the inexplicable approach the NRA has taken since the school shootings in Newton, Connecticut. The organization, which represents 4 million gun owners – surely all of whom are sickened and heartbroken by the…

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For the past decade there has been lots of talk about the coming boom in healthcare IT spending, but little to show for it. Now the money is actually starting to flow. As a result, the healthcare industry has developed an insatiable appetite for hard-to-find skilled IT workers. Sunny Singh, CEO of health IT company Edifecs…

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Great public relations campaigns create tangible value for businesses that advertising or other marketing strategies often can’t match. That’s because the results are ‘earned’ rather than ‘paid.’  A message about your company that is repeated by a respected writer or analyst has far more value than one you insert into a paid banner ad, and…

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It’s the peak of summer in the Pacific Northwest. And that means the mountains here are full of people hiking, backpacking, and climbing. For years, well-equipped outdoors types have carried the “10 essentials,” a list of must-have items coined back in the 1930s by members of the Seattle Mountaineers club. The list includes things such…

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