Just about everybody would like to see themselves or their business featured on NBC Nightly News, CNN, or the Bloomberg Network. But how do you get the attention of producers looking for new topics? To give your business exposure with millions of TV news viewers, you have to think hard about the needs of the…

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As the planet’s most successful retailer, Amazon often is in the news. But recently the company spent several days on the front pages of the Seattle Times, and not always in the most flattering light. Over the course of a four-part series, the paper gave Amazon a mild chiding for issues such as working conditions…

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For a PR firm, the hardest mission is helping clients simplify their messages.  The USDA’s “MyPlate“, which replaces the maddeningly complex and therefore uselsess food pyramid, is a brilliant example of successful message simplification. A food nutrition purist can find many faults with the MyPlate – it’s too simple, it leaves out all of the…

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Innovation Nation

One cannot help but appreciate innovation’s role in an emergence from a deep recession, but President Obama and China and others have kicked this theme into high gear for 2011. What does this mean for the technology industry, and for those of us who are in the business of developing public relations campaigns to support…

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BP’s PR problem isn’t a PR problem… it’s an unstoppable gushing well problem. However that hasn’t stopped some crisis PR “experts” from rushing to the media to offer their opinions on what BP should be doing differently to enhance its image. Hey, it’s good exposure for the PR experts, I’ll give them that. But frankly,…

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