For the past decade there has been lots of talk about the coming boom in healthcare IT spending, but little to show for it. Now the money is actually starting to flow. As a result, the healthcare industry has developed an insatiable appetite for hard-to-find skilled IT workers. Sunny Singh, CEO of health IT company Edifecs…

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Great public relations campaigns create tangible value for businesses that advertising or other marketing strategies often can’t match. That’s because the results are ‘earned’ rather than ‘paid.’  A message about your company that is repeated by a respected writer or analyst has far more value than one you insert into a paid banner ad, and…

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It’s the peak of summer in the Pacific Northwest. And that means the mountains here are full of people hiking, backpacking, and climbing. For years, well-equipped outdoors types have carried the “10 essentials,” a list of must-have items coined back in the 1930s by members of the Seattle Mountaineers club. The list includes things such…

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Just about everybody would like to see themselves or their business featured on NBC Nightly News, CNN, or the Bloomberg Network. But how do you get the attention of producers looking for new topics? To give your business exposure with millions of TV news viewers, you have to think hard about the needs of the…

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As the planet’s most successful retailer, Amazon often is in the news. But recently the company spent several days on the front pages of the Seattle Times, and not always in the most flattering light. Over the course of a four-part series, the paper gave Amazon a mild chiding for issues such as working conditions…

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For a PR firm, the hardest mission is helping clients simplify their messages.  The USDA’s “MyPlate“, which replaces the maddeningly complex and therefore uselsess food pyramid, is a brilliant example of successful message simplification. A food nutrition purist can find many faults with the MyPlate – it’s too simple, it leaves out all of the…

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