While home for the holidays, I got asked the inevitable questions by my parents: “So, how is work going? And what exactly do you do?” As I discussed recent projects and client wins, by parents zeroed in on one activity: tweeting. They’re aware of Twitter but don’t really get it. I explained how Twitter lets…
It’s the time of the year when we return home to meet with our friends and family members, share gifts with one another, and rejoice at the thought of less strenuous work hours and workloads (at least for a few weeks). For PR professionals, this is the time to reflect on the past year, refresh,…
Recently, I had the good fortune of being handed one of the “holy grails” of PR: a reporter contact of mine reached out to me with a story idea and wanted to know if I could connect him to a source. Naturally, I was ecstatic he had thought of me and immediately presented the opportunity…
Your big day has arrived. After a lot of hard work to do what is best for your customers, investors and employees, your company is starting to get the recognition it deserves. The Wall Street Journal just emailed you for comment on an emerging trend related to your business. Piece of cake! Story in the…
When people learn that I work at a PR firm in DC, I often get asked if my job is like the TV show Scandal. While crisis management is certainly a component of public relations, it’s not everything. Still, it does seem that most of the exposure companies generate is during times of crises. All…
Note: This article originally appeared on Meltwater’s Social Media Blog. View the original post here, and be sure to follow Meltwater for all the latest insight in public relations and social media marketing. What is Influence – and Can it Be Measured? According to the Merriam-Webster dictionary, influence is defined as being “the power to…
I recently took a Gallup Strengthsfinder survey, which helps people identify their talents and what they do best in order to develop them into strengths. One of my strengths is “Futuristic.” I suppose this is why I was drawn to tech PR. Every day I get to read about emerging, exciting technology trends that promise…
While channel surfing one evening this summer, I stumbled upon a great miniseries on National Geographic – “The 80s: The Decade That Made Us” followed up by “The 90s: The Last Great Decade.” Both offered the history buff in me an overview of cultural and political milestones that I wasn’t around to experience firsthand or…
With topics like Heartbleed, the Target Hack and the ongoing fallout from the Edward Snowden disclosures constantly in the news, cybersecurity is a hot topic that affects consumers, businesses and government. To stay abreast of major updates, readers need reliable sources of news that they can depend on. A few weeks back, my colleague Kara…
Amazon has consistently proven that it is one of the leading innovators in the internet economy (having announced last year that it would start delivering packages via drone soon.) Now, Amazon has set its sights on another vertical – the smartphone market, with the recent release of the Fire Phone. The phone offers a number…
When it comes to discussing my generation, I don’t normally hear much praise for millennials. Other generations view us as lazy, entitled and expecting overwhelming amounts of praise. And in some aspects I understand that we as a generation aren’t the best. We literally don’t understand the definition of the word “literally.” One of our…
With $237.5 million raised for health-software startups in the first quarter of 2014 alone, this industry segment is on fire. This, coupled with explosive interest in the post-Affordable Care Act world, means the media has an insatiable appetite for new voices and fresh ideas. That’s why we’re having so much fun right now connecting our…
