Sometimes there are news events that can shake an entire nation. As a bi-coastal PR agency, RH is always ready to position a client or develop a statement on breaking news at a moment’s notice across four time zones. Because of the significant variability of our work, we have learned that it is best to…

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You’re ready to launch. Your development team has worked its magic, your distribution and pricing models are set, your shareholders and partners have bought off. All set, right? Too often emerging and established companies leave marketing and PR considerations as the last piece of their launch puzzle. It’s easy to push these elements to the…

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Maker’s Mark recently announced it would drop the whiskey’s proof from 90 to 84 and then stumbled a bit before going back to its original recipe and apologizing for the mess it had caused along the way.  In that controversy, one of America’s truly great brands forgot — even if just for a day or…

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