Most media-savvy public relations professionals understand the 24-hour news cycle and know stories will fade in and out of relevance throughout the day, prompting news outlets to rush to deliver the latest news to stay ahead of competitors. However, PR pros should also be aware of another trend that can earn their client sustained coverage:…
In today’s world of the 24-hour news cycle and the ability for any person’s tweet, video or image to go viral, it’s vital that all PR professionals are well-versed in basic crisis management. By moving quickly, a PR team can protect a company’s reputation and prevent headlines that damage a bottom line. Headlines today…
In case you missed it, we were thrilled to win a PRSA Puget Sound Totem Award for work done on behalf of Haystax Technology. The Totem Award is a symbol of creativity and accomplishment for the PR industry, and representative of the level of service we strive to deliver for our clients. Our team put…
For PR agencies with a stake in DC policymaking and regulation, navigating any presidential transition is challenging and the Trump transition is no exception. Beyond the fact that few people know what policies the president will implement, there are new officials joining government agencies, changes in congressional and committee leadership, and right-of-center think tanks moving…
For companies that want to join the conversation and elevate their brand, traveling to D.C. for an influencer tour to meet with thought leaders and industry advocates can be both informative and mutually beneficial. A CEO who sets aside a couple of days for face-to-face meetings in D.C. can yield significant long-term results. RH Strategic recently…
Connecting with reporters and analysts or landing a speaking opportunity at a top-level industry event are great ways to position your company as a thought leader. But there’s another key pillar in any thought-leadership strategy that is often forgotten: blogging. Establishing a successful, corporate blog has myriad advantages; here are three to consider: It’s a…
Twitter. Facebook. Facebook Live. Instagram. Pinterest. Periscope. The list goes on. Social media is at the forefront of our modern society, with companies of all shapes and sizes trying to figure out how to use these various platforms in a way that achieves business objectives. This could be anything from increasing thought leadership, to engaging…
As public relations professionals, often when we think of earning attention for our clients, we think of media relations. In today’s highly competitive landscape, high-profile media placements cannot be your only tactic to gain brand recognition. This is where an awards program strategy comes into play. The media marketplace is so saturated with every company…
One of my favorite clients likes to say, “A successful business is a story told well,” and the only thing better than a well-told business story is a story featuring one of its customers. Needless to say, this kind of endorsement is valuable in both PR and lead generation. One of the most challenging aspects…
When a business decides it needs a PR agency, there are a lot of factors to consider. Do you go with one of the large firms that everybody’s heard of? Or do you go with a smaller, nimble boutique operation that understands your market? As someone who has worked with clients at PR agencies large…
PR professionals know the drill – you write a pitch, pull up your list of target reporters and blast it out. Maybe a few reporters will respond, but likely you won’t get much coverage. Fast, but ineffective. So what’s the best way to achieve the consistent, high-quality media placements that clients want most? That success…
In my last blog, “Beware the human threat vector in cybersecurity,” we took a look at how the human element remains one of the biggest threats to organizations staying cyber secure, as employees are constantly inundated with low-tech attacks like phishing. So what can we, as employees, do to fight back? Below are some valuable…
