Great public relations campaigns create tangible value for businesses that advertising or other marketing strategies often can’t match. That’s because the results are ‘earned’ rather than ‘paid.’  A message about your company that is repeated by a respected writer or analyst has far more value than one you insert into a paid banner ad, and…

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It’s the peak of summer in the Pacific Northwest. And that means the mountains here are full of people hiking, backpacking, and climbing. For years, well-equipped outdoors types have carried the “10 essentials,” a list of must-have items coined back in the 1930s by members of the Seattle Mountaineers club. The list includes things such…

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Can you name someone whose opinion you value, to whom you would look to for guidance, who might have an influence on how you conduct business? Chances are you can. You might think of that person as a mentor. But in a broad sense we have another term for it: “Thought leader.” What is a…

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Just about everybody would like to see themselves or their business featured on NBC Nightly News, CNN, or the Bloomberg Network. But how do you get the attention of producers looking for new topics? To give your business exposure with millions of TV news viewers, you have to think hard about the needs of the…

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Surfing, anyone? A bunch of hopeful entrepreneurs – all dreaming of becoming the next Instagram, no doubt – are certainly up for it. They’re all participants in the new SURF Incubator, which officially opens in just a few days. What is SURF Incubator? Founded by serial entrepreneur (and, of course, surfing fanatic) Seaton Gras, it’s…

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As the planet’s most successful retailer, Amazon often is in the news. But recently the company spent several days on the front pages of the Seattle Times, and not always in the most flattering light. Over the course of a four-part series, the paper gave Amazon a mild chiding for issues such as working conditions…

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