McAfee As midterm elections approached, RH Strategic helped McAfee, the cybersecurity company, elevate its public position on election security. By leveraging the expertise of SVP and CTO Steve Grobman and promoting McAfee’s research on potential disinformation campaigns on state and local election websites, RH garnered the attention of top-tier reporters in the metro D.C. area…
Trish Rimo, who leads RH Strategic’s cybersecurity practice, has a storied career at the intersection of public relations, government affairs and cybersecurity. We recently chatted with Trish, who has represented clients like McAfee, Intel and SAIC, to assess what is top of mind among policymakers in Washington DC. What are lawmakers in DC most concerned…
Mighty tech giants are stumbling. Facebook’s value recently took a $130 billion plunge on the heels of fallout from the Cambridge Analytica scandal. Twitter’s stock took a nosedive the same week amid slow growth and waning public trust. Uber is still picking up the pieces after paying a hacker in a supposed effort to conceal…
Something wasn’t quite right with this news story. It was a rote finance piece about the day’s market action on a publicly traded company – thousands of these stories are published every day – but there was a robotic awkwardness about it. The effect was barely noticeable, even forgettable – perhaps a grammatical agreement error,…
One of the most powerful validations of a business idea is when somebody else is willing to invest their time, resources and capital into your business. In technology and software, venture capital firms are perpetually seeking to uncover the next unicorn to invest in. In July, RH clients Integris and DreamBox Learning represented two of…
As strategic PR professionals, we’re constantly looking for opportunities to work with leading companies and game-changing industries and one such industry, esports, provides a perfect opportunity for us to do just that. With live competitions filling massive arenas and awarding millions to esports athletes, tournaments becoming sports book fodder in Las Vegas and viewership outpacing…
Have you seen your doctor lately? How did you make your last healthcare appointment? Do you have a main primary care physician (PCP)? If you are a millennial (or younger), chances are high that you don’t have a PCP and/or that your last interaction with your doctor was digital – via telemedicine or a patient…
Here at RH Strategic, we’re always looking for the latest disruptive technology that challenges the status quo; in our opinion, blockchain fits the bill. Blockchain has immense potential to shake up all industries, including security and healthcare. As strategic PR professionals, we keep our eyes open for these forward-thinking technologies in order to prepare our…
In case you missed it, we were thrilled to win a PRSA Puget Sound Totem Award for work done on behalf of Haystax Technology. The Totem Award is a symbol of creativity and accomplishment for the PR industry, and representative of the level of service we strive to deliver for our clients. Our team put…
When – if ever – is it appropriate to use a tragic event reported in the news to pitch your own (or your client’s) message? At RH Strategic we’re pretty successful with the tactic of “newsjacking”: jumping on events like a government shutdown or a data breach to insert our clients’ voice into the…
Every day, more of what makes up our daily lives seems to be conducted online. Calendars, address books, notepads and other objects that were commonplace in the physical environment just 15 years ago increasingly exist only online, accessible via our mobile devices. Consumer preferences for mobile over physical transactions are also driving innovations like Apple…
Your big day has arrived. After a lot of hard work to do what is best for your customers, investors and employees, your company is starting to get the recognition it deserves. The Wall Street Journal just emailed you for comment on an emerging trend related to your business. Piece of cake! Story in the…
