As midterm elections approached, RH Strategic helped McAfee, the cybersecurity company, elevate its public position on election security. By leveraging the expertise of SVP and CTO Steve Grobman and promoting McAfee’s research on potential disinformation campaigns on state and local election websites, RH garnered the attention of top-tier reporters in the metro D.C. area and beyond. Read one of the resulting articles in The Washington Post.
Health insurance news is dominated by big brands, but Edifecs attracted headlines by reporting on a segment few have studied: small- and medium-sized payers. Edifecs found 409 payers that qualify as members of the small and medium business market, representing 83% of all available plans and 11% of covered lives. Within this group, provider-sponsored health plans are a noteworthy growth segment. Edifecs compiled a complete report and infographic to tell this unique story, winning it valuable coverage in publications like Health Payer Intelligence and Beckers Hospital Review.
ThinkArctic, a podcast sponsored by technology solutions company GCI and produced by RH Strategic, recently took home the honor for Best Podcast/Webcast at the Public Relations Society of America Thoth Awards. The regular podcast, which explores the issues facing the arctic and its stakeholders, is one of many PR tactics RH has executed for Alaska-based GCI during its years-long partnership.
RH Strategic is a Seattle and D.C.-based communications firm providing strategic public relations for innovators in the technology, public sector and healthcare markets.