One hundred days into the second Trump administration, organizations across the economy are still recalibrating their strategy to this fast-moving and changing federal landscape.
The early cadence of policy rollout has been high, sparking— understandably—a torrent of online reaction and real-time commentary. What’s emerged is a policy environment defined not just by speed, but by intensity—where public discourse can shift sharply in focus and tone overnight. Conversations around key issues like tariffs, higher education and immigration have become louder, more polarized and harder to navigate (see our data on the conversation in the full PDF report), making it essential for organizations to engage with clarity and intention.
In such a dynamic setting, the challenge for communicators has been to parse evolving guidance and anticipate where policies may or may not take shape. Often, the pace of policy signals has exceeded the clarity of their implications, forcing leaders to balance agility with stability in their communications.
As the dust begins to settle, the 100-day milestone marks more than just a checkpoint; it’s a moment for reflection. For communicators, it’s a time to assess what’s working, what’s not and how best to adapt. What’s needed now is a communications strategy that reflects long-term vision rather than short- term noise.
Download the full PDF report: A New Administration’s First 100 Days: Strategic Communications in a Shifting Policy Environment.
For additional guidance, read our playbook: Don’t Sprint a Marathon: Corporate Communications for a New Administration.
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RH Strategic is a Seattle and D.C.-based PR agency with a nationwide presence and additional global reach via membership in the Worldcom Public Relations Group. We provide strategic public relations for innovators in the technology, government, healthcare, and social and environmental impact markets.
