In some ways, breaking news is the essence of PR. You either want to be the one breaking the news, or the one benefiting from the crescendo of media attention. The challenging bit is being poised to capitalize on the opportunity before someone else does. I’m proud of our RHockstar team for really mastering this…
One of my favorite clients likes to say, “A successful business is a story told well,” and the only thing better than a well-told business story is a story featuring one of its customers. Needless to say, this kind of endorsement is valuable in both PR and lead generation. One of the most challenging aspects…
When a business decides it needs a PR agency, there are a lot of factors to consider. Do you go with one of the large firms that everybody’s heard of? Or do you go with a smaller, nimble boutique operation that understands your market? As someone who has worked with clients at PR agencies large…
Pitching media is at the core of what we do. It has been beaten into our brains that effective pitches should include a clear ask like: Let me know if you are interested in this story idea. What is your availability? Does this sound like a good fit? But don’t be afraid to break from…
I found this question burning in my mind recently during a meeting with a new business prospect. They wanted our help to position the company and its executives as thought leaders in their particular space. But there we were, hearing in excruciating detail about their vast portfolio of products, platforms and “solutions.” We see this…
PR professionals know the drill – you write a pitch, pull up your list of target reporters and blast it out. Maybe a few reporters will respond, but likely you won’t get much coverage. Fast, but ineffective. So what’s the best way to achieve the consistent, high-quality media placements that clients want most? That success…
In my last blog, “Beware the human threat vector in cybersecurity,” we took a look at how the human element remains one of the biggest threats to organizations staying cyber secure, as employees are constantly inundated with low-tech attacks like phishing. So what can we, as employees, do to fight back? Below are some valuable…
Cast of Characters TRISH RIMO: A seasoned PR professional in Washington, DC JOSH DIVER: A cybersecurity beat reporter in Washington, DC Scene A telephone conversation in RH Strategic’s DC office Time The present. ACT I, Scene 1 SETTING: We are in the DC office of RH Strategic. It is an open office that is buzzing from…
The Totem Award celebrates creativity and accomplishment, designed to recognize projects and programs that demonstrate excellence in PR and rise above the competition. We’re thrilled that the Puget Sound PRSA recognized us for our work on behalf of our clients. RH won two Totems for: GCI TERRA – We were tasked with illustrating how GCI’s mission…
What’s the biggest threat in cybersecurity today? While major breaches like OPM, Sony or Ashley Madison steal most of the headlines, these hacks are only the tip of the iceberg. In working with some of the leading cybersecurity companies, we’re privy to the nuanced ways the industry is changing and many of the hacks that…
