Surfing, anyone? A bunch of hopeful entrepreneurs – all dreaming of becoming the next Instagram, no doubt – are certainly up for it. They’re all participants in the new SURF Incubator, which officially opens in just a few days. What is SURF Incubator? Founded by serial entrepreneur (and, of course, surfing fanatic) Seaton Gras, it’s…

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As the planet’s most successful retailer, Amazon often is in the news. But recently the company spent several days on the front pages of the Seattle Times, and not always in the most flattering light. Over the course of a four-part series, the paper gave Amazon a mild chiding for issues such as working conditions…

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If you are an experienced PR professional in the Seattle or Washington, D.C. area, send us your resume: jobs@rhstrategic.com. We are looking for talented pros who have agency experience and two or more years in the PR/communications industry. Business is great, so please let us know if you are interested in joining the team!

For a PR firm, the hardest mission is helping clients simplify their messages.  The USDA’s “MyPlate“, which replaces the maddeningly complex and therefore uselsess food pyramid, is a brilliant example of successful message simplification. A food nutrition purist can find many faults with the MyPlate – it’s too simple, it leaves out all of the…

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“It takes many good deeds to build a good reputation, and only one bad one to lose it.” – Benjamin Franklin I recently read an article in InformationWeek about the rising number of cyber-attacks on the federal government. Although the technology industry as a whole has been focused on cyber-security for some time, I have,…

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