For a PR firm, the hardest mission is helping clients simplify their messages.  The USDA’s “MyPlate“, which replaces the maddeningly complex and therefore uselsess food pyramid, is a brilliant example of successful message simplification. A food nutrition purist can find many faults with the MyPlate – it’s too simple, it leaves out all of the…

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“It takes many good deeds to build a good reputation, and only one bad one to lose it.” – Benjamin Franklin I recently read an article in InformationWeek about the rising number of cyber-attacks on the federal government. Although the technology industry as a whole has been focused on cyber-security for some time, I have,…

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Innovation Nation

One cannot help but appreciate innovation’s role in an emergence from a deep recession, but President Obama and China and others have kicked this theme into high gear for 2011. What does this mean for the technology industry, and for those of us who are in the business of developing public relations campaigns to support…

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