While channel surfing one evening this summer, I stumbled upon a great miniseries on National Geographic – “The 80s: The Decade That Made Us” followed up by “The 90s: The Last Great Decade.” Both offered the history buff in me an overview of cultural and political milestones that I wasn’t around to experience firsthand or…
Keeping up on the latest headlines is a key component of a knowledgeable PR pro. It helps you stay current on what is happening in the industries you are working in, but it can also present opportunities to insert clients into trending conversations. Typically, company and product news don’t drive large news cycles, but pitching…
With topics like Heartbleed, the Target Hack and the ongoing fallout from the Edward Snowden disclosures constantly in the news, cybersecurity is a hot topic that affects consumers, businesses and government. To stay abreast of major updates, readers need reliable sources of news that they can depend on. A few weeks back, my colleague Kara…
If you read a lot of marketing B2B blogs like I do, you know that inbound marketing, social media, and SEO could not be any hotter. These are no longer trends; they are core components of growing a modern business. However, they are mostly about reaching people who don’t know you. What about those who…
Amazon has consistently proven that it is one of the leading innovators in the internet economy (having announced last year that it would start delivering packages via drone soon.) Now, Amazon has set its sights on another vertical – the smartphone market, with the recent release of the Fire Phone. The phone offers a number…
When it comes to discussing my generation, I don’t normally hear much praise for millennials. Other generations view us as lazy, entitled and expecting overwhelming amounts of praise. And in some aspects I understand that we as a generation aren’t the best. We literally don’t understand the definition of the word “literally.” One of our…
Selling to government agencies is all about the RFP. And winning an RFP is a battle that starts way before the RFP is ever written. It is also a process that includes influencers and decision makers comingled from agency purchasers to political leaders, sometimes even the White House. The key is using the integrated approach…
With $237.5 million raised for health-software startups in the first quarter of 2014 alone, this industry segment is on fire. This, coupled with explosive interest in the post-Affordable Care Act world, means the media has an insatiable appetite for new voices and fresh ideas. That’s why we’re having so much fun right now connecting our…
The Affordable Care Act’s impact is being felt in all corners of American society, from patients to physicians, and health plans to political leaders. But it is also being felt in newsrooms, where a legion of journalists have been assigned to translate this new law and offer readers a glimpse of the future. Lucky for…
Throughout my career I have been fortunate to work with companies spanning numerous industries and at various stages of growth, from start-ups to global, publicly-traded companies. Each of these stages of maturity has necessitated different types of PR representations. Early-stage companies seeking investment or acquisition tend to require strong focus on brand recognition and thought…
