Is there a future for standalone social media and digital marketing agencies? Not if you ask the next generation of marketing and communication pros, at least in Europe. According to a study of 2,000 students there, 80 percent believe these specialized agencies will disappear within 10 years. Nearly as many – 70 percent – believe marketing will be dominated…

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Last week I attended the American Telemedicine Association (ATA) annual conference in Austin.  For over 10 years I have been going to this conference – in person and remotely – to keep abreast of the latest developments in this unique segment of the healthcare IT industry. More Than an Academic Experiment As has been the…

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Every day we see new survey findings in the news – everything from the cleanest city and the best beaches to the unhealthiest states and most stressful careers. Nationally known research companies such as Kelton Research, Gallup and Harris Interactive are making a killing organizing consumer surveys for foundations, corporations and consumer interest groups. However,…

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Sometimes there are news events that can shake an entire nation. As a bi-coastal PR agency, RH is always ready to position a client or develop a statement on breaking news at a moment’s notice across four time zones. Because of the significant variability of our work, we have learned that it is best to…

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As part of an ongoing series, I will be discussing how differing perspectives can create opportunities and challenges in driving success in customer representations, communications efforts, messaging approaches, and marketing strategies. This segment on Perspectives focuses on measurement and some pitfalls that may occur if shifting expectations are not carefully monitored. On Measuring Success The…

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As search engines evolve and mature to deliver more accurately the information we seek, the fundamentals of writing content for SEO have begun to mirror public relations. Back in the 90s when the Internet and search engines entered the mainstream, it did not take long for developers to figure out how to manipulate search results….

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A recent PBS special on the coming-of-age of Silicon Valley reminded me of the excitement I had dreaming up the seemingly endless uses for my family’s first home computer (a Timex Sinclair 1000, with 1.5k of built-in memory, circa 1982), and the epochal significance of the work everyone in the technology sector is doing today,…

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