Can you name someone whose opinion you value, to whom you would look to for guidance, who might have an influence on how you conduct business? Chances are you can. You might think of that person as a mentor. But in a broad sense we have another term for it: “Thought leader.” What is a…
Whom do we really trust? People we know. And when people we know recommend a product or service, we tend to listen to them. That’s the power of word-of-mouth marketing. It’s amazing how persuasive this seemingly casual marketing technique can be. According to the Word of Mouth Marketing Association (which, admittedly, has a point of…
Are you a public relations professional? Are you looking for terrific opportunities to work in a hands-on environment and generate meaningful results for innovative companies in technology, healthcare, and government? If so, I may have a job for you. RH Strategic is looking to hire an account executive, senior account executive, and account supervisor. We…
Just about everybody would like to see themselves or their business featured on NBC Nightly News, CNN, or the Bloomberg Network. But how do you get the attention of producers looking for new topics? To give your business exposure with millions of TV news viewers, you have to think hard about the needs of the…
In recent weeks I’ve seen a number of news articles that highlight some of the tectonic shifts taking place in healthcare. For instance, this piece – written by David Ignatius of the Washington Post – underscores the notion that regardless of what happens to “Obamacare,” cost pressures will force healthcare providers to consolidate; deliver care…
Surfing, anyone? A bunch of hopeful entrepreneurs – all dreaming of becoming the next Instagram, no doubt – are certainly up for it. They’re all participants in the new SURF Incubator, which officially opens in just a few days. What is SURF Incubator? Founded by serial entrepreneur (and, of course, surfing fanatic) Seaton Gras, it’s…
As the planet’s most successful retailer, Amazon often is in the news. But recently the company spent several days on the front pages of the Seattle Times, and not always in the most flattering light. Over the course of a four-part series, the paper gave Amazon a mild chiding for issues such as working conditions…
If you are an experienced PR professional in the Seattle or Washington, D.C. area, send us your resume: jobs@rhstrategic.com. We are looking for talented pros who have agency experience and two or more years in the PR/communications industry. Business is great, so please let us know if you are interested in joining the team!
If the fourth quarter of 2011 was any indication of the economy, things are looking up for 2012. Â I am happy to report an expansion of staff in our Washington, D.C. office, with the recent hires of Will Rodger and Lianna Catino. Â John spoke of Lianna in a recent post, so I will not revisit…
As a Washington D.C. and Seattle public relations and marketing firm, we are on the receiving end of countless inquiries from people who are anxious to find a job.We get it – unemployment is high and lots of people are looking.We are not currently hiring, but we do have some tips to help you get…
