More than 5,000 cybersecurity companies are competing for attention. As frontier AI accelerates innovation, the question is not just who can build the next great product, but who will become the trusted leaders defining the future of cybersecurity.
AI is transforming security products, software development and the threat landscape at unprecedented speed. New companies are entering the market faster than ever; established vendors are reinventing themselves and categories are rapidly converging. At the same time, ransomware, software supply chain attacks, identity threats, critical infrastructure risks and nation-state campaigns continue to raise the stakes for organizations worldwide.
Technology alone is no longer enough to differentiate. Lasting market leadership requires a clear point of view, credible technical expertise and an integrated communications strategy that builds authority across every audience that matters, from customers and analysts to policymakers, investors and the AI-powered platforms increasingly shaping how buyers research and evaluate security vendors.
RH Strategic partners with cybersecurity companies navigating moments of growth, disruption and transformation. Our clients range from rapidly scaling innovators and category creators to global technology leaders, managed security providers and government contractors. From AI security and application security to cloud, identity, data protection and critical infrastructure, we understand the technologies shaping the market and how to position them for long-term influence.
We help organizations define categories, sharpen positioning, launch products, build executive thought leadership and transform proprietary research into integrated communications campaigns spanning earned media, analyst relations, digital strategy, AI-ready content, social media and executive visibility. Every program is designed to strengthen market authority, support business growth and ensure your expertise is discoverable wherever cybersecurity decisions begin.
The next generation of cybersecurity leaders won’t be defined solely by what they build. They’ll be defined by the trust they earn, the conversations they lead and the influence they create. RH Strategic helps ensure your organization is one of them.
ArmorCode was already recognized as a leader in Application Security Posture Management. RH Strategic was challenged to help the company expand beyond ASPM, define two emerging categories and quickly establish leadership in AI Exposure Management and Unified Vulnerability Management.
Through integrated campaigns spanning product and funding news, original research, executive thought leadership, customer storytelling and major industry events, RH Strategic put ArmorCode at the center of both conversations. In one year, ArmorCode took the lead in share of voice across AIEM and UVM while maintaining a strong presence in ASPM.
The program earned 136 pieces of coverage reaching a potential audience of 228 million (driving 77% YoY growth), 51 live and written media interviews and 12 bylined articles. ArmorCode also earned 12 award wins and finalist selections, delivering remarkable third-party recognition across the new categories it set out to lead.
When Orca Security, a revolutionary cloud security company, wanted to promote its latest funding round in just a year, RH Strategic was tasked with leading an integrated global media relations and social media launch to drive broad awareness.
By tapping into its relationships and deep IT security, enterprise technology and business media expertise, RH Strategic designed and executed a global integrated media outreach campaign with Orca Security’s three VC firms that achieved substantial visibility for the company’s funding news and technology.
OpenText, one of the largest Canadian software companies, began partnering with RH Strategic to build brand awareness in cybersecurity by spotlighting thought leadership for its experts and leading the cyber resilience conversation.
To start building security media relationships and earn brand recognition from security leaders, specifically SMBs, RH Strategic conceptualized a global SMB ransomware survey. We developed a fully integrated campaign strategy, including a survey, data analysis, press release, blog post, infographic and a paid article in TechRepublic to build on our earned coverage momentum.
To provide you with a custom PR program that plugs into your current marketing strategy and drives results in the cybersecurity industry, we need to understand your challenges and business goals.
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