Global Reach

Globally Orchestrated.
Locally Activated.

When your story breaks anywhere, we’ll make it matter everywhere.

If the conversation about your work is happening in multiple markets, you need a communications infrastructure that’s built the same way.

We build campaigns for a world where influence is global by default. That means gathering data across regions, anticipating how narratives evolve in different markets and having people on the ground wherever a story needs to land.

Through our partnership with The Worldcom Group, we regularly tap into more than 2,000 colleagues in 105 cities across 49 countries—experts who understand the cultural nuance, political dynamics and media environments of their markets. It’s global reach with local acuity, enabling campaigns that resonate and deliver outcomes everywhere without losing meaning or impact.

Because reach alone isn’t the differentiator. What matters is whether that reach is built on accountable relationships, unified strategy across every market, and local teams with real credibility.

That’s what our model is built to deliver. RH Strategic operates as the hub, defining the narrative, messaging, metrics and global media strategy that anchor every market. From there, we activate our in-market partners, extending a coordinated approach executed with on-the-ground expertise.

Frequently Asked Questions

We’ve gathered answers to some of the questions we hear most often. If you don’t see what you’re looking for, reach out—we’re happy to answer.

What does a “global PR agency of record” do?

It means one firm owns your communications strategy across every market. For clients with multi-market ambitions, a single strategic partner coordinating across regions eliminates the fragmentation that undermines most global campaigns. That’s the role we play.

Through a hub-and-spoke model designed for exactly this. RH serves as the strategic center, developing the narrative, messaging guides, KPIs and global media strategy that anchor every market. From there, we activate partners in-market as the spokes, adapting and executing locally with the cultural fluency and media relationships that only come from being truly embedded in a region. Our membership in the Worldcom Public Relations Group gives us trusted relationships across hundreds of markets worldwide, and we offer a spectrum of international services such as translation services and on-the-ground staffing for events, interviews and media engagement in-country—all coordinated from our stateside hub. Globally orchestrated, locally activated.

Worldcom is the world’s leading partnership of independently owned PR firms. What distinguishes it is the standard each member is held to: Every Worldcom partner undergoes rigorous peer review under the Worldcom Management Standard, an internationally recognized assessment that evaluates financial strength, operational effectiveness, creativity and talent development. Membership is earned and regularly re-evaluated.

Three things matter most: whether their international reach is built on accountable relationships or just directory listings; whether they have a clear, proven model for how strategy flows from headquarters to market and back; and whether their in-market partners have genuine local credibility, including media relationships, cultural fluency, regional industry knowledge. Ask if the firm can change out an on-the-ground partner if needed.

Yes. We’ve been very successful partnering and coordinating with our client’s existing regional agencies. We ensure that regardless of who’s executing in-market, nothing falls through the gaps between firms.

We ensure message consistency through centralized campaign architecture: Every regional partner works from the same messaging framework, content guidelines and KPIs, built at the center and distributed out. We also run a global newsroom structure that enables real-time content collaboration and cross-market amplification, so when your story breaks in one market, every regional team knows how to respond. Local autonomy within a shared strategic framework is what keeps campaigns coherent without making them feel uniform.

At the hub, we define the metrics that matter most — message pull-through, media tier, competitive share of voice, sentiment, reach and engagement — and build those into a unified reporting framework that every regional partner feeds into. We collect performance data across every regional partner and consolidate it into a single client-facing dashboard, so you’re looking at one clear picture, not ten separate reports from ten different markets. Monthly snapshot reports give a real-time read on activity and results across markets. Quarterly business reviews go deeper, tracking momentum toward strategic objectives and informing how the program evolves. And for major campaigns or moments, we layer in custom reporting with real-time updates, so leadership always has the full picture.

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