Today’s healthcare industry gives new meaning to “market disruption.” As major tech companies pile into the space, and expectations shift thanks to consumer experiences with services like ridesharing, on-demand ordering, online reviews and fitness tracking, healthcare may soon look very different. Simply put, the way we receive, deliver, measure, and view care has fundamentally changed.
In the last 10 years, new legislation and innovations have altered the underlying business equation of the healthcare industry. Delivering quality care is more paramount than ever, and technological advances in areas like artificial intelligence/machine learning, telemedicine, care coordination and remote patient monitoring have allowed the industry to offer more personalized healthcare consumer experiences.
While innovation presents great promise, the industry is challenged to address continuous rising healthcare costs and a system that is often difficult for consumers to navigate. Reporters, analysts, influencers, investors and lawmakers are constantly hungry for fresh insights and innovative solutions to the industry’s many opportunities and challenges.
RH Strategic works to insert clients into the most important healthcare conversations. Our clients are inspired makers and doers with sharp-eyed visions of how to improve the system–and people’s lives. Most offer innovative technology; others are payers or providers just as determined to challenge the status quo. With our collective healthcare industry experience and strategic, solutions-based approach to public relations, we help them do just that. We get results that don’t just participate in the healthcare conversation–they lead it.