A new study is out today that shows 48% of a tech company’s brand value is tied to media coverage. Other sectors such as automotive, financial services and apparel rely less on PR to build brand.
The study appears to focus primarily on consumer perceptions, so while it is informative for B2B marketing it may not be entirely representative. However it’s still a good data point to factor into marketing planning.
RH Strategic is a Seattle and D.C.-based PR agency with a nationwide presence and additional global reach via membership in the Worldcom Public Relations Group. We provide strategic public relations for innovators in the technology, government, healthcare, and social and environmental impact markets.
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TL;DR: Women’s health companies operate at the intersection of clinical complexity, cultural stigma, and fragmented stakeholder needs, and standard PR
TL;DR: At RSAC 2026, everyone talked about AI. The companies that stood out did more than that. They also designed
