Pages
- Five Shot Friday
- IMPACT
- RH Strategic: B2B Technology PR Firm
- RH Strategic: Cybersecurity PR Firm
- RH Strategic: Education PR Firm
- RH Strategic: Emerging Technology PR Firm
- RH Strategic: Fintech PR Firm
- RH Strategic: Healthcare PR Firm
- RH Strategic: Public Sector PR firm
- RH Strategic: Seattle PR Firm
- Subscribe to Field Notes
- Thank You
- Thank You
- The 12 Thought Leader Events That Should Be on Your PR Calendar
- Uplevel Your Communications Strategy: Key Insights into the Media Landscape in Healthcare
- Whitepaper: How to Build Thought Leadership to Dominate the Technology Market
- Home
- About
- Technology
- Government
- Healthcare
- Team
- Contact
- Careers
- RH Wins
- RHetoric Blog
- Solutions
- Working With Us
Blog Categories
- Careers (12)
- Company News (66)
- Current Events (49)
- Cybersecurity (32)
- Education (3)
- Energy (4)
- Government (40)
- Healthcare (47)
- Marketing Best Practices (7)
- Marketing Insight (32)
- PR Best Practices (81)
- PR Insights (157)
- RH Wins (10)
- Social Media (7)
- Technology (60)
My Templates
Stories
- Regional Franchises Raise Awareness of a National Caregiver Crisis
- Placing a Stake in the Ground for a Telehealth Leader
- An Original Approach to Synthetic Data
- Fueling Explosive Growth for a Cloud Security Revolutionary
- An Electric CES Product Launch
- Elevating Executives as Global Thought Leaders
- Public Affairs Re-Launch
- Amplifying a Public Policy Brand
- Illuminating the IT Talent War
- Initial Coin Offering and Blockchain Dominance
- Crisis Response on the Last Frontier
- Creative jacking Launches Innovative Software
- Kayaker Hooks Media, Helps Recruit Top Talent
- Randstad Technologies Experts Uncorked
- One Story, Many Industries, Big Win
- Proposal Wins $88M for Telecom Company
- Building a âGold Standardâ Technology Brand
- âWallet-less Futureâ Campaign Fuels New Business
- Biometrics Provider Sways U.S. House Committee
- Growing a Healthcare IT Brand
Team
- Ashley Winiewicz
- Kasey Smith
- Andrew Restieri
- Katherine Misel
- Sinead Lykins
- Megan Campbell
- Melissa Terry
- Heather Moldenhauer
- Elizabeth Fawcett
- Bonnie McLaughlin
- Kara Lundberg
- Mike Donovan
- Jason Poos
- Emily Porro
- Hally Wax
- David Herman
- John Raffetto
Solutions
Blog Posts
Careers
- RH Strategic Fellowship Week â Summer 2022
- RH Strategic Recognized as Washingtonâs Best Workplace For Second Consecutive Year
- Extending a Warm Welcome to our Summer 2022 Fellowship Cohort
- From Fellow to Full-time: The Benefits of RH Strategicâs Fellowship Program
- Looking for a Job Change? Consider a Career in Public Relations
- A Look Inside RH Strategic’s Mentor-Manager Program
- Takeaways from Our First Virtual Summer Internship
- Rethinking Talent Development and Growth with RH Strategic’s Mentor-Manager Program
- Are You Our Next PR Senior Account Executive?
- We’re Hiring in Seattle! Seven Signs Youâre the Right Candidate
- Take your PR career to the next level with RH Strategic
- Shoot Us an Email, We’re Hiring
Company News
- New VP Brings a Global Perspective to the Public Sector
- RH Strategicâs Journey to the Inc. 5000
- RH Strategic Wins Two Gold Stevie Awards in 2022 American Business Awards
- Meet Our Newest RHockstars
- With RH Strategic, Worldcom Gains Exclusive, Experienced Partner in Washington, D.C.
- Movin’ On Up: RH Strategicâs Latest Promotions
- Celebrating Our Band of RHockstars
- Give Back This Holiday Season
- RH Strategic Wins Two Stevie Awards in 2021 American Business Awards
- Moving Up: Congratulations to These RHockstars!
- Launching “SmaRHt” Culture with an Apollo Engineer
- The Road to Equality
- RH Strategic Wins Two PRSA Totem Awards!
- The Benefits of Worldcom Partnership
- John Raffetto and David Herman on the Strategy Behind the MIX PR Acquisition
- RH Strategic Acquires MIX Public Relations, Expands Team Nationwide
- Come Visit Our New D.C. Office!
- From Recession to Boom: RH Strategicâs Decade of Disruption
- RH Strategic Wins Two PRSA Thoth Awards!
- RH Strategic Wins PR Daily Education Campaign Category!
- How RH Strategic Invests in Talent
- Weâre Joining Worldcom
- RH Strategic is a finalist for TWO PRSA Totem Awards
- RH Strategic Named as 2018 Thoth Award Winner
- Announcing the Debut of RH Strategic Field Notes
- Client Spotlights: Q3 2018
- RH Strategic Clients Represent Two of Julyâs Top Seattle-Area VC Deals
- RHite Of Passage: Five Questions With New Associate Emily Field
- Celebrating 10 years of RH Strategic: New media and a PR RHevolution
- Celebrating 10 years of RH Strategic: The RHise of a PR firm
- RHite Of Passage: Five Questions With New Associate Elizabeth Decker
- RH Strategic Wins PRSA Totem Award for Work on Super Bowl 50 Campaign
- RHite of Passage: Five Questions with New Associate Danielle Ruckert
- RH Wins a Bulldog Award for Breaking News
- RH Strategic Takes Home Two Totems at the PRSA Awards
- RH Strategic Expands in DC, Making Bold Investments in Public Sector Growth
- RH Strategic Named Finalist for Ragan’s Health Care PR and Marketing Awards
- Growing Success at RH
- A Team Built for Success in a Sequestered World
- How Healthy Employees Create a Healthy Company
- Beyond Booth Babes: How Companies at HIMSS Made an Impression
- Giving Back: Good for the Community, Good for Brand Building
- Super Bowl Blackout: PR Opportunity or PR Gaffe?
- How to Convert Top Tech Trends into Winning PR Results
- Five Steps to Make a New Warehouse the Talk of the Village
- No Recession in Health IT
- How PR Firms in D.C. Can Help You Land Government Contracts
- Supreme Court Takes Some PR Punch out of the News Tsunami
- Expansion in DC
- Three Simple Tips for Job Seekers in a Tough Market
- Alaska an ideal place to discuss telehealth innovations
- Cyber Security as a Public Relations Issue
- How B2B Public Relations is Being Consumerized
- Curing my OCD with a streamlined approach to media databases
- Ink by the Barrel
- Lady Gaga Might Approve of this Message
- BP’s PR problem isn’t a PR problem
- Reality TV Shows Power of Getting Management in Front of a Camera
- 2010: Work Smarter, not Harder, with this Checklist
Current Events
- Organizations Dedicated to LGBTQ+ Health Advancements
- Bidenâs Next Tech Challenges: Global Competitiveness and Cybersecurity
- A Turning Point in Our Society
- Giving Thanks This Holiday Season
- Tech Policy with a Democratic President and a Divided Congress. A PR Perspective.
- Tech’s Dilemma
- We Need Cultural Transformation Now More Than Ever
- Five Tips for Internal Communications During a Crisis
- Securing COVID-19 Funding Opportunities with Proactive Communications
- Tips from a Decade of Remote Work
- Reflections from RSA 2020 in San Francisco
- Are We at (Cyber) War? Three Steps to Prepare
- 2020 Candidates Are Talking Health Reform Again. What’s Your Company’s Rx?
- The AI Agenda: Disruptive Technologies and the Future of Artificial Intelligence
- This billion-dollar industry wonât be hitting snooze any time soon
- Reflections from RSA
- Client Spotlights: Q4 2018
- Kara Lundberg Explains how Amazon is Impacting the Fight for Talent
- What PR Leaders Can Learn from âThe Postâ
- Three PR tips for Navigating the Trump Administration
- Beware the Human Threat Vector in Cybersecurity
- Drawing up Plays: How PR Compares to Football
- In the Fall, a Tech PR Proâs Thoughts Turn to CES
- Event RHecap: PR team Boosts SunGardâs Presence at IACP Conference
- RH Client MorphoTrust Developing Technology for Wallet-Less Future
- Five Technology Trends PR Pros Should Salivate Over
- Innovative Integration of Mobile Hardware, Cloud Software with Amazonâs Firefly
- Smart Investments in Tech and IT Personnel Keep Govt Agencies Afloat
- 3 Lessons on Managing Controversy
- History Repeated: Katrina, Gulf Oil Spill, Malaysia Airlines Communications Failures
- If it is Late Winter, It is Time for CONFERENCES!!!
- Maryland â The Place for Cybersecurity
- The Best and Worst of 2013 PR Predictions
- Health Reform Opens Doors for Media Opportunity
- Crisis PR: Defending Reputation when Government is the Customer
- If itâs October, itâs Cyber Security Awareness Month
- When Seeing (not Reading) is Believing
- The Fallout for PR from a Communications Giants Merger
- What We Can Learn from Presidential PR: The Importance of a Crisis Communications Strategy
- How to Become Indispensable to Your Customers: Brand Lessons from a Neighborhood Hardware Store
- Are Digital Distractions Making Us All Stupid?
- ATA 2013: A Little Bit Academic, A Little Bit Use Case, and a Lot of Technology
Cybersecurity
- When Worlds Collide: A Q&A with Cybersecurity and Financial Services PR Experts
- Cyber Executive James Hayes on Bidenâs Cyber Policies
- When the âBig Oneâ Hits: How to Respond to a Massive Data Breach Like the SolarWinds Hack
- Trick or Treat: Donât Fall Victim to Cyber AttacksÂ
- Three Cybersecurity Tips from Cybersecurity PR Pros
- Cyber Policy Influencers We’re Watching
- Cyber PR and COVID-19: RH Experts Offer Insights for Navigating Our New World
- Two Solutions to the Cybersecurity Workforce Problem
- How D.C. Raises Cybersecurity Awareness with Annual Industry Events
- The Top 16 Cybersecurity Reporters PR Pros Should Know
- What RHâs Trish Rimo Knows About Cybersecurity That You Should Too
- BIG Cyber Growth Summit: A Conversation with Jeff Welgan
- BIG Cyber Growth Summit: A Conversation with Jennifer Thornton
- BIG Cyber Growth Summit: A Conversation with American University Business Professor Erran Carmel
- Washington Business Journalâs Rob Terry on What He Looks for in a Cyber Startup
- BIG Cyber Growth Summit: A Conversation with Grant Elliott
- BIG Cyber Growth Summit: A Conversation with Jonathan Aberman on âWhatâs Working in Washingtonâ
- Get to Know the Disruptive Technology Called Blockchain
- What to Expect from the New Administration on Cybersecurity
- Don’t Get Hooked: Follow these 7 Steps to Stay Cyber Secure
- The Newest Federal Cybersecurity Reporters to Know
- Intel Releases New NIST Framework White Paper on Cybersecurity Best Practices
- A Whoâs Who of the Top 10 (or 11) Cybersecurity Reporters
Education
Energy
Government
- Winning Policies: A Q&A with Public Affairs Expert Stacey Barrack
- All Eyes on Washington: How to Advance Your Communications Strategy with PR
- Intersections of Innovation: A Q&A with Emily Field, a Healthcare PR and Policy Expert
- Three Healthcare Policy Areas to Watch During the Biden Administration
- Top 5 Energy Influencer Groups to Follow
- Healthcare Policy Influencers We’re Watching
- How to Identify Policy Influencers in Washington
- Does Your Communications Strategy Account for Congress?
- Three Tips to Compete for Airtime in Government News
- If It Bleeds It Leads â Navigating the Fine Line of Newsjacking
- Going Beyond the RFP â Using the Integrated Approach to Win in DC
- Successful Partnerships: How Big Brands and Little Brands Work Together
- Using Events to Build Thought Leadership
- Preparing for the Unknown: Winning PR for Government Contractors
- The Critical Role of Support in a Public Relations Firm
- Cloud, Big Data, and the Maturation of Market Messaging
- Whitepapers: How to Win Friends and Influence People
- Five Ways to Create PR Value from Congressional Testimony
- Obama’s Debate Style Offers PR Lesson for Executives
Healthcare
- New Variants: 5 Ways Healthcare Industry Shifts Will Affect PR
- Breaking through the Digital Health Noise
- Myth Busting in a Crisis
- What Increased Healthcare Mergers and Acquisitions (M&As) Mean for PR
- Three Healthcare Narratives Shaping Conversations One Year into COVID
- How to Apply an Equity Lens While PR Planning for Healthcare
- How Healthcare Can Rebuild a Critical Asset
- PR in a Pandemic: Reflections of a Healthcare PR Expert
- Is the Doctor Online? How COVID-19 Increased Telehealth Access
- The Top 12 Healthcare IT Reporters You Need to Follow
- Top Five Healthcare Industry Events to Attend in 2020
- These Five IoT Trends Stand Poised to Change the Healthcare Industry
- The Healthcare Industry is Consolidating â How to Rethink PR
- Healthcare Consumerism: What Marketers Should Know
- The Top 12 Healthcare IT Reporters You Need To Follow
- Being Bi-coastal: How Seattle and DC Team Up to Deliver Public Relations Value
- Three Things to Check Twice for Successful PR Planning
- Unlocking the ânewsâ in Corporate Updates
- Healthcare Reform: The PR Gift That Keeps on Giving
- Ten Healthcare Reform Journalists You Canât Ignore
- Inside a Product Launch
- Do you know your PR assets?
- The Power of a Poll
- Tech Geeks Rule the Information Age (With help from us, of course)
- How Good Marketing Strategies are Like Good Jazz Music
- Creating Community through E-mail Newsletters
- Technology drives a revolution in healthcare
- Health IT Hype Giving Way to Success Stories
- USDA gets it right with MyPlate
- Innovation Nation
Marketing Best Practices
- Video: Up-level Your Video Communications
- The Necessity of a Customized Integrated Marketing Approach
- Tips to Make your Next Strategic Planning Meeting a Success
- Making the Most of Wireframes
- Making a Viral Campaign Work for Your Brand
- Visual Storytelling: Creating Eye-Catching Infographics
- Break a Leg: Six Tips for Blockbuster-Worthy Video Interviews
Marketing Insight
- The Virtual Thought Leader’s Toolbox
- Turning the Right Dials on Marketing and PR Programs
- Take Your Event Online with Alternative Event Models
- Who Runs the Media World? Google.
- PR vs. Marketing â Two Sides of the Same Coin, with Differences
- Marketing to Millennials: Understanding Our YOLO Mindset
- The Four Main Ploys PR Firms Use to Mislead Prospective Clients
- Embracing Inspiration: Lessons in Tech Communications from #BeMoreDog
- RIP, Digital and Social Agencies?
- Perspectives: Measuring Success
- Countdown to Product Launch: Don’t Let Your PR and Marketing Be an Afterthought
- Makerâs Mark and the Power of the Past
- Do Not Forget These 5 Crucial Social Media Tips
- Talk, talk, talk â Word of mouth is a powerful marketing tool
- The Fall of Advertising and Rise of PR: Redux
- New research: 48% of brand value tied to PR
PR Best Practices
- Breaking Through the Noise in a Record Funding Year
- CEO to CEO: Crisis Management Advice for Executives
- The RFI: A Cost-effective Alternative to the RFP
- How to Find the Best PR Firm: Tips from the Experts
- Meaningful Metrics of PR Success: How to Measure PRâs Impact on Business Goals
- How to Get the Most Out of Subject Matter Experts (SMEs)
- After Capitol Attack, Communicators’ Obligations Are Clear
- The Role of PR in Stopping the Spread of Misinformation
- The High-stakes Virtual Stage
- How to Navigate the Media’s New Normal During COVID-19
- Four steps to shed the stigma of being labeled a vendor
- Riding the âSuper Cycleâ Wave to Media Success
- Keeping Cool: 7 Tips for Crisis Management
- Please Kill the RFP
- The Value of a D.C. Influencer Tour
- Assessing a Successful Client-PR Agency Partnership
- Why a Corporate Blog is Crucial to Any Thought Leadership Plan
- Why Public Relations is Crucial to the Success of Paid Social Media Campaigns
- Why an Awards Program is Part of a Winning PR Strategy
- How to Get Your Customer to Warm Up to PR
- Less is More: Why a Smaller PR Agency is a Smart Investment
- Are You a Vendor or a Visionary?
- Youâve Finally Killed the Mail-Merge Approach to PR, Now What?
- PR Pro Tips: A Refresher in AP Style
- Time for the Pay-to-Play Video Racket to Come Clean
- PR Pro Tips: Media Training Refresher for the New Year
- Got Data? Maximize it for Big PR Results
- PR Pro Tips: Three Apps to Help You Fight the Media Deluge
- Opportunities and Operating Procedures for Owned Media
- An Infographic is Worth a Thousand Media Impressions⌠and Likely a Lot More
- Demystifying LinkedInâs Potential for Your Social Media Strategy â Part 3
- Demystifying LinkedInâs Potential for Your Social Media Strategy – Part 2
- Demystifying LinkedInâs Potential for Your Social Media Strategy – Part 1
- âTis the Season for End of Year PR Best Practices
- 5 Tips for Keeping Cool in a Crisis
- Seven Ways to Turn Your PR content into a Compelling Story
- Getting Back to the âRelationsâ in Media Relations
- The Wall Street Journal Wants to Talk â Now What?
- 5 Public Speaking Tips to Help you Nail the Big Speech
- Dissecting Influence on Twitter: Understand It to Obtain It
- 4 Tips to Make the Most of the Daily News Cycle
- Creative Ways to Leverage Your Network Beyond Case Studies
- Five Signs You Are Ready to Hire a PR Firm
- Mastering the Art of Telephone Pitching
- Pitching Reporters via Email: 7 Tips to Stand Out in a Sea of Spam
- What can the A-Teamâs Hannibal Teach Us about Crisis PR?
- 3 Tips PR Pros Need to Borrow from SEO
- The Redefinition of the âFront Pageâ â Integrated PR Trends in 2014
- What Can PR Professionals Learn from Groundhog Day?
- Pitching Tips from a Former Reporter
- Three Collaboration Tools That Help Us Deliver Results, No Matter Our Location
- Smart PR Pitches: How to Effectively Target Reporters and Cultivate Relationships
- A Public Relations Professional’s Guide to Thanksgiving Dinner
- Media Training: Donât Forget that the Medium is the Message
- Five Time Management Tips for PR Professionals
- Beating the Heat â Media Relations Doesnât Melt Away During the Summer
- Live-Tweeting: Five Tips to Help Expand Your Twitter Network
- How to Navigate a Breaking News Story
- Client Relationships and Implicit versus Explicit Expectations
PR Insights
- How Inc. 5000, Deloitteâs Fast 500, and Best Workplaces Awards Supercharge PR Programs
- Celebrating Black Podcasters Year-round
- The Anatomy of a News Cycle
- Four Mental Health Tips for PR Pros
- Issuing a PR Agency RFP? Take These Steps First
- Do You Need a PR Firm? 20 Situations that Say Yes
- A Celebration of Black Communications Trailblazers
- 10 Questions to Guide Your Company’s Approach to Equity
- Iâm Not the Crisis Insider: Q&A with Seth Arenstein
- Top 10 Fintech Reporters PR Pros Should Know
- Report Highlights Intersection of Activism and PR
- When and How to Tell Brand Stories in a Crisis
- 2020 Vision: The Human Condition Will Show Us the Way
- 2019 Worldcom Confidence Index Gleans Insight from More than 58,000 Business Leaders Worldwide
- How the digital age has changed the communications landscape
- We’ve Entered a New Era of News
- The Year of the Robot
- What DC Can Expect from Amazon HQ2: Three predictions from a Seattle-to-DC transplant
- AI Is Coming for News Media. Will PR Be Next?
- If Youâre Not Paying Attention to Esports, Itâs Time to Get in the Game
- Of Mice and Media: Why Cheddar Represents the Media Company of the Future
- How a No-Ask Pitch Can Pack a Punch
- A Dramatic Reading of a Cybersecurity Journalism Screenplay
- Behind the Scenes PR: Spotlight on Alaska
- What do PR Professionals Do? It All Comes Down to Communications
- The Blurring Lines between Content Marketing, Social Media and PR
- What PR Pros Know That Content Marketers Don’t
- Not Always a Scandal: The Myths of Working in PR
- Shifting Brand? Call in the Thought Leaders
- Mixing Up the Traditional Communications Menu
- The Communications Evolution: From Answering Machines to Hashtags
- Powerful PR Agency Personas
- Can âPR in a Boxâ Replace Public Relations Firms?
- How Relationship Building on Social Media Saved My Kitchen
- âIs it Art?â – Why PR Sometimes Fails to Impress
- The SEO Value of PR
- Going Old School in the Digital World: Media Tours Still Pack a Punch
- NRA’s Silence A Disservice to 4 Million Members
- Is your PR Spend Strategic? Four Ways to Focus on Real Value
- 10 Essentials for Business PR
- Crisis Management: Three Steps That Could Save Your Company
- Why your B2B PR program urgently needs a consumer halo
- Why it pays to be a thought leader
- Think like a filmmaker to score TV news coverage
- Startups find a new home in Seattle
- Philanthropy: PR Everyone Can Feel Good About
Social Media
Technology
- From Terminator to the Dinner Table: What Emerging Tech Can Learn from the Launch of ChatGPT
- Five Enterprise Technology Trends Transforming Business
- These Eight IoT Events Should Be on Your 2020 Calendar
- No Organization is Immune From Techlash: How to Prevent and Prepare
- PR is the Key to Standing Out in the B2B Crowd
- Every Picture Tells a Story