Pages
- Thank You Seattle
- Thank You
- Thank You Washington, D.C.
- Home
- About
- Technology
- Public Sector
- Healthcare
- Team
- Contact
- RH Wins
- RHetoric Blog
- Sitemap
- Solutions
- Working With Us
Blog Categories
- Company News (43)
- Current Events (25)
- Cybersecurity (11)
- Healthcare (29)
- Marketing Best Practices (5)
- Marketing Insight (27)
- PR Best Practices (68)
- PR Insights (100)
- Public Sector (25)
- RH Wins (15)
- Social Media (4)
- Technology (34)
- Uncategorized (3)
Stories
- Crisis Response on the Last Frontier
- Creative Newsjacking Launches Innovative Software
- Kayaker Hooks Media, Helps Recruit Top Talent
- Randstad Technologies Experts Uncorked
- One Story, Many Industries, Big Win
- Proposal Wins $88M for Telecomm Company
- Building a “Gold Standard” Technology Brand
- “Wallet-less Future” Campaign Fuels New Business
- Biometrics Provider Sways U.S. House Committee
- Growing a Healthcare IT Brand
Team
- David Peveto
- Chelsea Kapotes
- Mike Cohen
- Danielle Ruckert
- Devin Sears
- Jenny Wang
- Kevin Eike
- Brandon Blackwell
- Sarah Horowitz
- Holly Noland
- Kara Lundberg
- Trish Rimo
- Jason Poos
- Jeremy Bartram
- Jennifer Bemisderfer
- David Herman
- John Raffetto
Solutions
Blog Posts
Company News
- RHite of Passage: Five Questions with New Associate David Peveto
- RHite of Passage: Five Questions with New Associate Devin Sears
- RHite of Passage: Five Questions with New Associate Chelsea Kapotes
- RH Strategic Wins PRSA Totem Award for Work on Super Bowl 50 Campaign
- RHite of Passage: Five Questions with New Associate Danielle Ruckert
- RHite of Passage: Five Questions with New Associate Hakeem S. Allen
- RHite of Passage: Five Questions with New Associate Matt Basil
- RHite of Passage: Five Questions with New Associate Jenny Wang
- RH Wins a Bulldog Award for Breaking News
- RHite of Passage: Five Questions with New Associate Brandon Blackwell
- RHite of Passage: Five Questions with New Associate Amanda Allen
- RH Strategic Takes Home Two Totems at the PRSA Awards
- Are you our next PR Senior Account Executive?
- New Associate Spotlight: Five Questions with AAE Mike Cohen
- We’re Hiring in Seattle! Seven Signs You’re the Right Candidate
- RH Strategic Expands in DC, Making Bold Investments in Public Sector Growth
- RH Strategic Named Finalist for Ragan’s Health Care PR and Marketing Awards
- New Associate Spotlight: Five Questions with SAE Sarah Horowitz
- New Associate Spotlight: Five Questions with AE Kevin Eike
- Growing Success at RH
- A Team Built for Success in a Sequestered World
- How Healthy Employees Create a Healthy Company
- Beyond Booth Babes: How Companies at HIMSS Made an Impression
- Giving Back: Good for the Community, Good for Brand Building
- Super Bowl Blackout: PR Opportunity or PR Gaffe?
- How to Convert Top Tech Trends into Winning PR Results
- Five Steps to Make a New Warehouse the Talk of the Village
- No Recession in Health IT
- How PR Firms in D.C. Can Help You Land Government Contracts
- Supreme Court Takes Some PR Punch out of the News Tsunami
- Take your PR career to the next level with RH Strategic
- Shoot Us an Email, We’re Hiring
- Expansion in DC
- Three Simple Tips for Job Seekers in a Tough Market
- Alaska an ideal place to discuss telehealth innovations
- Cyber Security as a Public Relations Issue
- How B2B Public Relations is Being Consumerized
- Curing my OCD with a streamlined approach to media databases
- Ink by the Barrel
- Lady Gaga Might Approve of this Message
- BP’s PR problem isn’t a PR problem
- Reality TV Shows Power of Getting Management in Front of a Camera
- 2010: Work Smarter, not Harder, with this Checklist
Current Events
- Three PR tips for Navigating the Trump Administration
- Beware the Human Threat Vector in Cybersecurity
- Drawing up Plays: How PR Compares to Football
- In the fall, a tech PR pro’s thoughts turn to CES
- Event RHecap: PR team Boosts SunGard’s Presence at IACP Conference
- RH Client MorphoTrust Developing Technology for Wallet-Less Future
- Five Technology Trends PR Pros Should Salivate Over
- Innovative Integration of Mobile Hardware, Cloud Software with Amazon’s Firefly
- Smart Investments in Tech and IT Personnel Keep Govt Agencies Afloat
- 3 Lessons on Managing Controversy
- History Repeated: Katrina, Gulf Oil Spill, Malaysia Airlines Communications Failures
- If it is Late Winter, It is Time for CONFERENCES!!!
- Maryland – The Place for Cybersecurity
- The Best and Worst of 2013 PR Predictions
- Health Reform Opens Doors for Media Opportunity
- Crisis PR: Defending Reputation when Government is the Customer
- If it’s October, it’s Cyber Security Awareness Month
- When Seeing (not Reading) is Believing
- The Fallout for PR from a Communications Giants Merger
- What We Can Learn from Presidential PR: The Importance of a Crisis Communications Strategy
- How to Become Indispensable to Your Customers: Brand Lessons from a Neighborhood Hardware Store
- Are Digital Distractions Making Us All Stupid?
- ATA 2013: A Little Bit Academic, A Little Bit Use Case, and a Lot of Technology
Cybersecurity
- Get to Know the Disruptive Technology Called Blockchain
- What to expect from the New Administration on cybersecurity
- Don’t Get Hooked: Follow these 7 Steps to Stay Cyber Secure
- The Newest Federal Cybersecurity Reporters to Know
- Intel Releases New NIST Framework White Paper on Cybersecurity Best Practices
- A Who’s Who of the Top 10 (or 11) Cybersecurity Reporters
Healthcare
- The Top 12 Healthcare IT Reporters You Need To Follow
- Being Bi-coastal: How Seattle and DC Team Up to Deliver Public Relations Value
- Three things to check twice for successful PR planning
- Unlocking the “news” in Corporate Updates
- Healthcare Reform: The PR Gift That Keeps on Giving
- Ten Healthcare Reform Journalists You Can’t Ignore
- Inside a Product Launch
- Do you know your PR assets?
- The Power of a Poll
- Tech Geeks Rule the Information Age (With help from us, of course)
- How Good Marketing Strategies are Like Good Jazz Music
- Cloud, Big Data, and the Maturation of Market Messaging
- Creating Community through E-mail Newsletters
- Technology drives a revolution in healthcare
- Health IT Hype Giving Way to Success Stories
- USDA gets it right with MyPlate
- Innovation Nation
- Obama’s Debate Style Offers PR Lesson for Executives
Marketing Best Practices
Marketing Insight
- Who runs the media world? Google.
- PR vs. Marketing – Two Sides of the Same Coin, with Differences
- Marketing to Millennials: Understanding Our YOLO Mindset
- The Critical Role of Support in a Public Relations Firm
- The Four Main Ploys PR Firms Use to Mislead Prospective Clients
- Embracing Inspiration: Lessons in Tech Communications from #BeMoreDog
- RIP, Digital and Social Agencies?
- Perspectives: Measuring Success
- Countdown to Product Launch: Don’t Let Your PR and Marketing Be an Afterthought
- Maker’s Mark and the Power of the Past
- Do Not Forget These 5 Crucial Social Media Tips
- Talk, talk, talk – Word of mouth is a powerful marketing tool
- The Fall of Advertising and Rise of PR: Redux
- New research: 48% of brand value tied to PR
PR Best Practices
- Riding the ‘super cycle’ wave to media success
- Keeping Cool: 7 Tips for Crisis Management
- Please Kill the RFP
- The Value of a D.C. Influencer Tour
- Assessing a Successful Client-PR Agency Partnership
- Why a Corporate Blog is Crucial to Any Thought Leadership Plan
- Why Public Relations is Crucial to the Success of Paid Social Media Campaigns
- Why an Awards Program is Part of a Winning PR Strategy
- How to Get Your Customer to Warm Up to PR
- Less is More: Why a Smaller PR Agency is a Smart Investment
- Are You a Vendor or a Visionary?
- You’ve Finally Killed the Mail-Merge Approach to PR, Now What?
- PR Pro Tips: A Refresher in AP Style
- Time for the Pay-to-Play Video Racket to Come Clean
- PR Pro Tips: Media Training Refresher for the New Year
- Got Data? Maximize it for Big PR Results
- PR Pro Tips: Three Apps to Help You Fight the Media Deluge
- Three Tips to Compete for Airtime in Government News
- Opportunities and Operating Procedures for Owned Media
- An Infographic is Worth a Thousand Media Impressions… and Likely a Lot More
- Demystifying LinkedIn’s Potential for Your Social Media Strategy – Part 3
- Demystifying LinkedIn’s Potential for Your Social Media Strategy – Part 2
- Demystifying LinkedIn’s Potential for Your Social Media Strategy – Part 1
- ‘Tis the season for end of year PR best practices
- 5 Tips for Keeping Cool in a Crisis
- Seven Ways to Turn Your PR content into a Compelling Story
- Getting Back to the “Relations” in Media Relations
- The Wall Street Journal Wants to Talk – Now What?
- 5 Public Speaking Tips to Help you Nail the Big Speech
- Dissecting Influence on Twitter: Understand It to Obtain It
- 4 Tips to Make the Most of the Daily News Cycle
- Creative Ways to Leverage Your Network Beyond Case Studies
- Five Signs You Are Ready to Hire a PR Firm
- Mastering the Art of Telephone Pitching
- Successful Partnerships: How Big Brands and Little Brands Work Together
- Using Events to Build Thought Leadership
- Pitching Reporters via Email: 7 Tips to Stand Out in a Sea of Spam
- What can the A-Team’s Hannibal Teach Us about Crisis PR?
- 3 Tips PR Pros Need to Borrow from SEO
- The Redefinition of the “Front Page” – Integrated PR Trends in 2014
- What Can PR Professionals Learn from Groundhog Day?
- Pitching Tips from a Former Reporter
- Three Collaboration Tools That Help Us Deliver Results, No Matter Our Location
- Smart PR Pitches: How to Effectively Target Reporters and Cultivate Relationships
- A Public Relations Professional’s Guide to Thanksgiving Dinner
- Media Training: Don’t Forget that the Medium is the Message
- Five Time Management Tips for PR Professionals
- Beating the Heat – Media Relations Doesn’t Melt Away During the Summer
- Live-Tweeting: Five Tips to Help Expand Your Twitter Network
- How to Navigate a Breaking News Story
- Client Relationships and Implicit versus Explicit Expectations
PR Insights
- Of Mice and Media: Why Cheddar Represents the Media Company of the Future
- How a No-Ask Pitch Can Pack a Punch
- A Dramatic Reading of a Cybersecurity Journalism Screenplay
- Behind the Scenes PR: Spotlight on Alaska
- If It Bleeds It Leads – Navigating the Fine Line of Newsjacking
- What do PR Professionals Do? It All Comes Down to Communications
- The Blurring Lines between Content Marketing, Social Media and PR
- What PR Pros Know That Content Marketers Don’t
- Not Always a Scandal: The Myths of Working in PR
- Shifting Brand? Call in the Thought Leaders
- Mixing Up the Traditional Communications Menu
- The Communications Evolution: From Answering Machines to Hashtags
- Going Beyond the RFP – Using the Integrated Approach to Win in DC
- Powerful PR Agency Personas
- Can “PR in a Box” Replace Public Relations Firms?
- How Relationship Building on Social Media Saved My Kitchen
- “Is it Art?” – Why PR Sometimes Fails to Impress
- Preparing for the Unknown: Winning PR for Government Contractors
- The SEO Value of PR
- Whitepapers: How to Win Friends and Influence People
- Going Old School in the Digital World: Media Tours Still Pack a Punch
- NRA’s Silence A Disservice to 4 Million Members
- Is your PR Spend Strategic? Four Ways to Focus on Real Value
- 10 Essentials for Business PR
- Five Ways to Create PR Value from Congressional Testimony
- Crisis Management: Three Steps That Could Save Your Company
- Why your B2B PR program urgently needs a consumer halo
- Why it pays to be a thought leader
- Think like a filmmaker to score TV news coverage
- Startups find a new home in Seattle
- Philanthropy: PR Everyone Can Feel Good About
Public Sector
Social Media
Technology
Uncategorized