Edward’s deep understanding of technology and data-driven approach to PR enables him to lead creative campaigns for RH Strategic’s cybersecurity and B2B tech clients.
With his knowledge of the competitive landscape and strategic positioning for technology, Edward drives critical market awareness and thought leadership mindshare for RH Strategic’s cutting-edge clients. In his career, he has developed and executed both national and global public relations campaigns for tech startups and Fortune 500 companies.
Edward holds a BA from California State University, Fullerton. He also holds certifications in social media marketing and industry analyst relations program management. Prior to joining RH Strategic, he managed customer, channel and cloud product line PR in-house at cybersecurity leader Forcepoint (owned by Raytheon). Earlier in his career, Edward led public relations, analyst relations and social media programs for clients such as Verizon, ForgeRock, Epson (augmented reality), Insteon, Kingston, Portworx, Bitglass, Dome9 (acquired by Check Point), Balbix (AI) and more.
Samples of Edward’s achievements:
- Led high-profile cybersecurity vulnerability and research PR campaigns that result in coverage in top trade publications, such as Tech Republic, ZDNet, Dark Reading, SC Media, Bleeping Computer, and more.
- Created unique, data-driven surveys and reports that generated coverage from top-tier national news and business outlets, such as ABC News, The New York Times, Fortune, Forbes, Associated Press, CNBC, CBS and more.
- Led a 2020 CES product PR campaign that resulted in over 55 show-floor media briefings, as well as tier-1 online and broadcast coverage in BBC, Consumer Reports, Tom’s Guide, Digital Trends, CRN and more.
- Launched a new employee social engagement program and created strategic content to drive a marquee client’s LinkedIn account to earn a 370% organic increase in engagement (likes) and a 70% increase in followers over a six-month period.
I’m proudest of…
Being able to help companies at all stages – from startup to market leader — understand their competitive landscape at a deeper level and leverage PR to form truly integrated marketing and sales initiatives that produce business outcomes.