I speak technology. When I dive into my clients’ technical details, it makes sense to me and I can translate that into language appropriate for anyone. Making the complex digestible and seeing it in print is pretty exciting for me.

I like that PR is so cognitive – it takes a lot more research and critical thinking than marketing or advertising. You have to be on top of what’s going on in the news, following trends.

And you have to know what your client and their competitors are doing and what to do with that information. I use social media a lot, which is always helpful to clients trying to keep up with trends in their industry.

I enjoy solving problems. If there’s something I don’t understand or know, I don’t pretend to. I ask questions. I also like sharing what I know with other people.


Writing a pitch for one of our clients, then helping set up an interview with a reporter at U.S. News & World Report who included quotes from our client’s CTO and a lot of information about the company in a larger piece about school safety.