Sarah Bergen leverages her more than 16 years of experience in high tech PR to drive campaigns for RH Strategic’s B2B tech clients.
A born communicator, Sarah combines her loves of technology and the written word to craft content that delivers meaningful results for clients. She is adept at positioning companies and their executives as thought leaders in complex technical fields, including cybersecurity, information security and IT.
Sarah holds a BA in communications from Bradley University and an MBA in marketing from San Diego State University. She began her career as an in-house public relations expert at EMC Corporation (now Dell) and Websense (now Forcepoint) before making the move to agency life.
Samples of Sarah’s achievements:
- Leading the PR program for the retail vertical of a Fortune 50 tech company, including directing the development of marketing collateral and securing more than 30 media briefings at a major industry trade show.
- Driving campaigns around a software company’s annual consumer survey and securing progressively more coverage of the survey each year, including stories in USA Today and CNBC.
- Placing client stories in top-tier national and trade outlets, including Wall Street Journal, Harvard Business Review, the World Economic Forum blog, Forbes, SC Magazine, American Banker, and more.
- Successfully positioning tech startups as innovators and industry leaders by executing integrated marketing and PR campaigns resulting in company growth and, in some cases, acquisition.
I’m proudest of…
My ability to take highly technical source material and transform it into engaging thought leadership articles, proactive pitches and marketing collateral. Bylines, blogs, whitepapers, social media – I love being able to communicate a client’s key messages through as many channels as possible.