Sinead Lykins helps RH Strategic’s clients reach new audiences by producing narrative and multimedia content for a variety of platforms.

A storyteller at heart, Sinead has over four years of experience in the realm of content creation. Her passion for crafting effective narratives has led her to partner with designers and developers to make sure her content is reaching the biggest possible audience.

Sinead began her career in content in the online education space before moving into publishing and PR. She graduated summa cum laude from Cornell University and earned her MFA from the Iowa Writers’ Workshop.

Samples of Sinead’s accomplishments:

  • Writing and editing B2B sales deliverables that resulted in major deals with clients and license partners like Scholastic, Barnes & Noble and Disney.
  • Increasing Google SERP rankings, web traffic, user engagement and ad revenue by using Google Analytics, SEMrush, Moz and other SEO tools to make data-driven decisions about content.
  • Directing and shooting product videos for three Amazon private label toys with sell-through rates of 50% to 100%.
  • Managing a successful PPC campaign with an average advertising cost of sales (AcoS) of 10.1% for eight products sold on Amazon.

I’m proudest of…

The relationships I’ve built with clients and co-workers. When you support and encourage innovators, you open yourself up to new opportunities and creative outlets. That’s what excites me most about content: the collaboration.