Enterprise technology is experiencing an evolution. Previously, Enterprise was used to represent a set of systems and platforms that needed trained IT people to help us understand and navigate these systems.
Today is a different story, the modern consumer has the sophistication and technical savvy that allows us to maneuver Enterprise technology easily. This technical literacy and sophistication now blurs the lines between consume technology and Enterprise technology to the point where it’s nearly indistinguishable – i.e. BYOD, Shadow IT, Slack, etc.
As Enterprise technology intersects with our lives in new ways, businesses are being forced to rethink the way they fundamentally operate to stay competitive in today’s technical environment. More than ever, employees and people understand the technologies needed for Enterprise, and with understanding comes interest, making it more relevant to the stories and trends of the day. As storytellers, we have an opportunity to make an impact, connect technology to societal and cultural trends, and shape perspectives.
Sample Media Coverage
- Wired: The Next Cold War is Here, and it’s all about Data
- Tech Crunch: IT services manager Cherwell Software joins private equity giant KKR’s growing tech portfolio
- CIO: 3 keys to keeping your data lake from becoming a data swamp
- Axios: The stakes for who wins the AI race
- ARS Technica: Today, all stores in the US should accept chip-and-PIN cards. Yeah, right.
- CIO: Who needs an IT service desk analyst anyway?
Relevant Enterprise Technology Blogs
- RH Strategic Wins PRSA Totem Award for Work on Super Bowl 50 Campaign
- RH Client MorphoTrust Developing Technology for Wallet-less Future
- Get to Know the Disruptive Technology Called Blockchain
Case Study: Bold New Investment; Bold New Strategy
Cherwell Software, a global IT Service Management Company, sought to build greater awareness and credibility within the enterprise market.
RH Strategic assembled a strategy to position KKR’s $50 million investment in Cherwell as part of it’s strategy to take market share from rival incumbents and to generate enthusiasm for the company’s rapid growth trajectory. RH Strategic worked with key analysts, tech and business media to articulate Cherwell’s message and strategy to the masses resulting in 38 pieces of coverage reaching an audience of 168 million including outlets like TechCrunch, Fortune, Reuters and Axios.
Case Study: The Road to Chip and PIN Readiness
Randstad Technologies is an IT talent and solutions/services division of Randstad USA, a $22 billion global provider of HR services. Randstad Technologies sought to differentiate its solutions/services brand from its parent-brand reputation as a staffing firm among IT professionals.
RH Strategic identified a major nationwide visibility opportunity to meet this objective with the mandatory changeover to Chip and PIN technology wherever credit cards are accepted, which faced a deadline of October 1, 2015. Hundreds of millions of dollars would be spent on this changeover, and we predicted the market would be hungry for expert guidance on the topic – exactly the kind of insight offered by the solutions experts at Randstad Technologies. RH Strategic chose to ‘newsjack’ this trending story to connect Randstad Technologies subject matter experts with the media, positioning the company as a top-shelf resource on how to prepare for Chip and PIN. In addition, RH Strategic conceived of and implemented a Randstad Technologies-sponsored industry survey revealing the top challenges faced by retailers making the transition. The campaign yielded a steady stream of national business, technology and retail trade media coverage between April 2014 and October 2015.