We are thrilled to be named a finalist at the PRSA Totem Awards for our work with two different clients! This awards program recognizes the creativity and accomplishment of Seattle PR firms.  The following two campaigns represent the boundary-pushing work we do for our clients. Spotlight on education technology public relations The PRSA has recognized…

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Pitching media is at the core of what we do. It has been beaten into our brains that effective pitches should include a clear ask like: Let me know if you are interested in this story idea. What is your availability? Does this sound like a good fit? But don’t be afraid to break from…

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Media interviews present a golden opportunity for a CEO or spokesperson to get their company’s positive message out there. This is the primary reason people talk to the media, other than to control a crisis. If done correctly, a well-trained spokesperson can navigate even the most challenging questions. The old adage “practice makes perfect” rings…

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My career in public relations takes me out of the office for the occasional trade show, client meeting, new business lunch, media interview or video shoot. In other cases, my job takes me to Alaska where I’ve had the privilege of working with some amazing clients. I’m not talking about just Anchorage, I’m talking the…

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PR is already a fast paced business, but crisis PR operates at lightning speed. When a company’s reputation is on the line, its PR team must act fast to prevent damaging headlines. You may recall some of the headlines after the NFL was inconsistent in its management and communication of domestic violence incidences involving players:…

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Keeping up on the latest headlines is a key component of a knowledgeable PR pro. It helps you stay current on what is happening in the industries you are working in, but it can also present opportunities to insert clients into trending conversations. Typically, company and product news don’t drive large news cycles, but pitching…

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