Savvy marketers know it’s not always about making the news. Sometimes, it’s about making connections to it. Rapid response media, often referred to as “newsjacking,” is the practice of inserting a brand into the day’s top story. The value is in its ability to boost a brand’s status by piggybacking on breaking news headlines with…
When the COVID-19 pandemic hit, nobody would have predicted that the shift to remote work would be anything but temporary. Now workforces thrive on technology — and need cybersecurity — more than ever. From highly regulated industries like financial services and healthcare to educational institutions, your computer is the new gateway to success in the…
Every day, it seems like there’s a new cyber threat or attack. From the fear of cyberwarfare with Iran to reports of major multinational corporations leaving sensitive customer data exposed, 2020 has already seen its share of cybersecurity crises — and Q1 isn’t even over yet. This was a major point of discussion at the…
