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Posts Tagged media strategy

Rapid Response Strategies to Capture Media Attention

Jenna Shikoff March 27, 2023

Savvy marketers know it’s not always about making the news. Sometimes, it’s about making connections to it. Rapid response media, often referred to as “newsjacking,” is the practice of inserting a brand into the day’s top story. The value is in its ability to boost a brand’s status by piggybacking on breaking news headlines with…

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PR Best Practices   media strategy, rapid response 0
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