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Posts Tagged rapid response

Rapid Response Strategies to Capture Media Attention

Jenna Shikoff March 27, 2023

Savvy marketers know it’s not always about making the news. Sometimes, it’s about making connections to it. Rapid response media, often referred to as “newsjacking,” is the practice of inserting a brand into the day’s top story. The value is in its ability to boost a brand’s status by piggybacking on breaking news headlines with…

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PR Best Practices   media strategy, rapid response 0

The Anatomy of a News Cycle

RH Strategic February 11, 2022

Every news cycle follows a pattern. No matter what industry or sector you work in today, this cycle is ever-evolving and often chaotic. In cybersecurity in particular, new attacks and data breaches emerge almost every day. How can you seize on this cycle to elevate thought leaders and raise brand awareness? Let’s take the recent…

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PR Insights   log4j, media, news cycle, pr strategy, rapid response, thought leadership 0
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