At a Glance
- 4X increase in homepage web traffic
- 20X increase in LinkedIn profile views
- 50% increase in job applications
A consumer robotics company had pioneered technology the market wanted: fully autonomous, all-electric commercial mowers that changed how landscaping companies operate. With recently closed funding and 7,500 units on backorder, the company faced a new challenge: scaling fast enough to meet demand. That meant attracting top engineering and manufacturing talent in a cooling tech labor market, building brand recognition to support commercial adoption and positioning the company as a category leader in an emerging space.
Building a Growth Story
RH Strategic designed an integrated campaign that used the company’s Series B funding announcement as a springboard for sustained visibility. While tech layoffs dominated headlines, we positioned the company’s growth story as a counternarrative, reinforcing that it was redefining commercial landscaping and it was building a team to do it. Proactive pitching secured a feature broadcast story on CNBC that demonstrated the company’s transformative potential. The campaign turned fundraising news into a recruiting engine, ensuring that coverage translated directly into both talent pipeline and brand momentum, while media buzz supported a successful $42 million Series B funding round.
From Headlines to Headcount
The results validated the approach. Our campaign drove a jump in job applications, leading to a highly successful hiring campaign. Brand awareness surged alongside hiring metrics, with traffic to both the company’s website and LinkedIn pages surged exponentially. Media coverage in top-tier outlets reinforced its positioning as a cleantech innovator, strengthening relationships with commercial buyers and even generating additional preorders. What began as support for a funding round evolved into a durable communications spine that scaled with the company and fueled growth across hiring, brand equity and sales.
