History Repeated: Katrina, Gulf Oil Spill, Malaysia Airlines Communications Failures

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bloh-pbAviation08We can only wonder whether a faster release of critical information about the actual path of the missing Malaysian Airlines flight would alter the outcome, such as a rescue of passengers, a discovery of wreckage, or the quick pursuit of leads in a criminal investigation before they dried up.

Instead we are witnessing a communications nightmare, of which we are no strangers in the United States.  The chaos stemming from a lack of command-and-control communications is reminiscent of FEMA’s early response to Katrina.  Government leaders treated it as a localized disaster, unaware of the scale of national and global concern for the people suffering in New Orleans.  So too in Malaysia: “They’re handling a huge global issue as if it was domestic politics,” Clive Kessler of the University of New South Wales in Sydney told Bloomberg BusinessWeek.

The Deepwater Horizon disaster in the Gulf of Mexico was also a PR disaster, this time for BP.  The company held back information about the scale of the gusher, which severely damaged its credibility and may have delayed the ramp-up time to the full response that was truly needed.  It wasn’t until Coast Guard Commandant Thad Allen asserted total control over the response and public communications that Americans began regaining confidence in the situation.

There will no doubt be many lessons learned from the loss of flight MH-370.  Unfortunately, some of them must be learned over and over again.

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RH Strategic is the PR firm for a hyper-connected world, delivering integrated media, social & digital strategies for technology, healthcare, and public sector markets.

About the Author

John Raffetto

Chief Executive Officer

About RH Strategic

RH Strategic is a Seattle and D.C.-based PR agency with a nationwide presence and additional global reach via membership in the Worldcom Public Relations Group. We provide strategic public relations for innovators in the technology, government, healthcare, and social and environmental impact markets.

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