Cybersecurity’s loudest week didn’t just bring the noise. It revealed what actually matters in today’s cybersecurity conversations. The buzz started long before the conference kicked off. RSAC delivered on the hype, packing the Moscone Center with wall-to-wall energy, headliners like Magic Johnson and Bruce Schneier, and no shortage of spectacle: monster trucks, Formula 1 race…
The RSA Conference is at the epicenter of security events. It’s where the industry’s sharpest minds, brightest innovations and boldest predictions take a global stage. For cybersecurity companies, it’s not just about being there—it’s about being heard. Reporters arrive on a mission: to find the stories that matter. For companies seeking media coverage, the key…
The RSA Conference stands as the cybersecurity industry’s premier gathering—a place where innovation meets opportunity, but also where your message can easily get lost in a sea of announcements. How can companies maximize their presence and generate meaningful results? We’ve gathered insights from RH Strategic’s cybersecurity PR experts on how to make the most of…
The RSA Conference in 2024 brought back the same level of energy that cybersecurity’s largest gathering had been missing since the pandemic. Last year’s event saw over 41,000 attendees, 600 exhibitors and 400 members of media. According to RSAC organizers, media content surrounding the conference generated more than 655 million social impressions and reached over…
Award programs are an essential component of a comprehensive PR program designed to support brand building for both emerging and leading cybersecurity companies. Award wins earn industry credibility, build thought leadership, showcase product innovation and support sales teams. They can also help juice employee recruitment efforts and boost team morale. With numerous cybersecurity awards available…
In early August, Politico broke news that Donald Trump’s presidential campaign was hacked. Days later, the FBI announced it was probing the intrusion and said the Biden-Harris campaign was also a potential victim. Fast forward to late August, and the FBI confirmed the Iranian regime was behind the cyber-attacks. Now, as we enter the final…
The RSA Conference is the Olympics of cybersecurity. The stakes are high, the reach is global, and the displays of innovation show how much progress and collaboration the industry has made. This May, thousands of cyber experts will descend upon San Francisco to showcase products, seek industry insights and forge valuable connections. This year’s theme,…
The cybersecurity industry is on the cusp of a mass consolidation wave. Legacy security companies are looking to emerging leaders and innovators to bolster their offerings, help maintain relevance and gain further market dominance. This is also the stage—seed and Series A—where funding is flowing now. We’re seeing AI as a major component of the…
Everything’s online now — even finance. During the pandemic, businesses around the world had to switch to a digital-first model, and that’s especially true of the financial services industry. With that shift came the question: how to scale up services while ensuring the highest levels of cybersecurity? Our PR pros have been working in cybersecurity…
Since the SolarWinds hack of 2020, the federal government has been attempting to address the vulnerabilities revealed by the cyber attack and provide more funding for cybersecurity solutions. But is it enough? To answer that question, we spoke with cybersecurity expert James Hayes, vice president of client Tenable Network Security, about the Biden administration’s cyber…
Experts have long been anticipating a cyber meltdown moment in the United States. Earlier this week, we saw “the big one” hit with the SolarWinds hack — one of the largest attacks in both scale and scope against government agencies, critical infrastructure entities and private companies. What does this mean for communicators and PR pros…
As PR and public affairs specialists, we know tech clients will be asking our advice on how to navigate a potentially new administration and a Congress that remains split between Democrats and Republicans. From our point of view, there’s no one overall effect on tech policy. We think it will differ issue by issue. Here’s…
