Nothing you say about yourself carries as much weight as what others say. That’s why when it comes to building credibility and boosting brand awareness, developing an awards program can provide the social proof you need to supercharge your PR initiatives. Your clients, prospects and future employees rely on these recognitions in deciding whether to…
Preliminary data suggests 2021 was a record year of growth for the PR agency sector, with an average of 20-25% revenue increases across the board and some firms expanding by as much as 40-80%. The need for companies to consistently maintain a competitive edge spells opportunity and considerable job security for those pursuing a career…
Black History Month has ended, but we want to continue celebrating Black media trailblazers every day — especially those who are advancing important conversations and helping build a more diverse and inclusive industry. This month, we wanted to shine a light on a few podcasts with Black hosts and journalists who have contributed to the…
Every news cycle follows a pattern. No matter what industry or sector you work in today, this cycle is ever-evolving and often chaotic. In cybersecurity in particular, new attacks and data breaches emerge almost every day. How can you seize on this cycle to elevate thought leaders and raise brand awareness? Let’s take the recent…
One year into the Biden administration, our political landscape continues to be in flux. Supreme Court Justice Breyer’s resignation, upcoming midterm elections, and the ongoing pandemic are changing the playing field and shaping policy priorities. How can public affairs help companies navigate these shifting legislative priorities? To answer that and other questions, we sat down…
In a crisis, all eyes tend to turn to the CEO. What will they say? What will they do? How will they steer the company out of this situation? When a crisis hits, many CEOs ask themselves the same questions. To help other CEOs and their teams navigate these critical situations, I sat down with…
Let’s face it: PR is a fast-paced, often stressful industry. When the expectation is that you’re always on, how do you make the time and mental space for relaxation, self-care, and healthy habits? As PR practitioners, we know how hard this can be, so we wanted to share some advice and mental health tips from…
Debates surrounding improving our nation’s infrastructure have been at the forefront of news cycles since the beginning of summer. With over $1 trillion dollars in investment opportunities on the table, there has been significant opportunity to advance policy priorities and influence the future — if organizations act strategically. The potential passage of the Infrastructure Investment…
Everything’s online now — even finance. During the pandemic, businesses around the world had to switch to a digital-first model, and that’s especially true of the financial services industry. With that shift came the question: how to scale up services while ensuring the highest levels of cybersecurity? Our PR pros have been working in cybersecurity…
Considering putting out an RFP? Stop and read this blog first. It could save you a lot of hassle. Over the years, countless dollars and hours have been spent conducting searches for PR firms with an RFP. We think there’s a better way: the Request for Information (RFI). The Difference Between an RFP and an…
Time-consuming, painstaking, laborious — these words all describe the PR agency RFP process. This process is always resource-intensive and only sometimes achieves the desired results. So, what can you do to alleviate the burden and get better results? Before you commit to a lengthy RFP process for selecting a PR firm, you should first know…
Everybody wants PR, but what does it really mean to have a PR firm on retainer? Unless you have only a short-term need, such as handling an unexpected crisis, a PR and communications firm will be a long-term strategic partner and integrate closely with your marketing and leadership teams. If you want the most out…
