For many, having a PR firm on retainer is a signifier of being established as a company. But not every organization needs a PR firm or is ready to invest in PR. So, how do you know when you need PR? Here are some situations that indicate you may be ready. Time-sensitive Situations A crisis…
During the COVID-19 pandemic, the healthcare system has undergone a seismic shift, resulting in massive PR disasters but also tremendous successes. However, the record-breaking rollout of effective vaccines has been tempered by corporate blunders and a lack of transparency on COVID-19 infection rates. What can communicators learn from the mistakes and successes of the past…
We all know that COVID-19 has shaken up the healthcare industry and forced us to rethink care today, but did you know that this includes mergers and acquisitions (M&As)? There have been several major M&As across the industry in recent years that could mark an important shift in healthcare PR. 2021 Has Already Been a…
Over the past year, our healthcare PR pros have noted an important shift in public interest in healthcare narratives. Before, highly technical or specialized news was primarily found in trade outlets with an industry audience. Today, they’re everywhere, from the evening news to the front pages of national newspapers. What used to be considered niche…
In the midst of a global pandemic and sometimes fraught vaccine rollout, our responsibility as PR and communications professionals is clear. We must apply an equity lens to every narrative we develop and intentionally ensure our stories are reaching all patients. At RH Strategic, we have the opportunity to work with companies breaking down barriers…
One of the most important yet undervalued tactics in PR is your relationships with subject matter experts (SMEs). While it is crucial to have close relationships with high-profile reporters, landing a client in Forbes starts with uncovering an expert resource and leveraging that relationship to tell compelling stories supported by expert insights and reliable data….
As we celebrate Black historical leaders this Black History Month and throughout the year, RH Strategic wants to honor the Black trailblazers who made incredible strides in communications and public relations. We believe it is our role as public relations professionals to both shine a light on these transformative communicators and continue to work to…
Over the past decade, coverage of sustainability has matured and broadened. Where before the topic was a niche issue in select outlets, reporters on a wide variety of beats, such as travel and leisure, now include sustainability trends and news in their coverage. What sparked this shift? Millennials made it clear that they considered corporate…
Every four years, the United States has an opportunity to shift gears and move in a new direction. With the Biden administration, the U.S. has ushered in a new era — but we will need more than a new voice in the White House to solve society’s biggest challenges. Most of the challenges we face…
Trust in healthcare is more important now than ever. After a year of failed attempts to curb the spread of the virus and political campaigns to discredit science, the public is struggling with who to trust and where to get credible information. How do we rebuild trust in 2021? In our minds, it all starts…
When the COVID-19 pandemic hit, healthcare PR pros around the U.S. kicked into crisis mode. Almost a year and 400,000 U.S. deaths later, the job is still hard, but the rollout of effective vaccines shows there is a light at the end of the tunnel. Given all this, what is it like to be a…
Almost a year into the global COVID-19 pandemic, the new Biden administration is expected to move quickly to respond to the crisis. It is also expected to make significant long-term changes to the U.S. healthcare system and health policy. As healthcare communicators and PR pros, we need to track these policy changes and adjust our…
