TL;DR:Â Trade associations are under pressure to lead amid rapid policy changes. This blog outlines how communications teams can proactively shape their industryâs story, engage members and influence policy makers. In a climate defined by volatility, misinformation and declining trust in institutions, trade associations are navigating more than just policy shifts. Members aren’t just looking for…
As the pace of political and regulatory change accelerates and the stakes for businesses grow higher, navigating today’s dynamic policy landscape can be demandingâbut you don’t have to do it alone. Consider that since President Trump’s return to office, he’s signed 161 executive ordersâincluding a record 142 in his first 100 daysâranging from AI regulations…
With President Trump’s second term off to a fast start, all eyes are on Washington. More so than at the start of new presidencies past, our countryâs biggest industries and media organizations are descending on Washington to win favor with the administration. With a renewed focus on taxes, trade, deregulation and non-mainstream media, federal policy…
These first two weeks of President Trumpâs second term have been a whirlwind, and there are some critical lessons businesses and organizations should take from all the activityâspecifically the funding freeze. Executive orders, memos, social media posts, press conferences, hearings and legislation are all forms of communication the administration will use to issue guidance and…
In times of industry consolidation, the messaging surrounding products, services and brand can make all the difference in how companies navigate those shifts and emerge stronger. Predicting a series of mergers and acquisitions that leads to a serious market shift is not a perfect science, but there are often signs. Market saturation is one of…
Climate Week NYC, dubbed âBurning Man for Climate Geeks,â has grown from a small series of panels to a full-blown showcase of human innovation. For a week in September, the biggest names in climate leadership, including Al Gore and Bill Gates, cleantech start-up founders, sustainability officers, policy wonks, scientists and advocates gathered to share announcements…
The opportunities to rethink the global food system are creating a crowded landscape of high-tech, agriculture innovators through agtech. But, reaching a scale that’s sustainable for business is a challenge, despite the appetite for new ways of producing food. One challenge comes down to capital. Investors who made heavy bets in 2020 have since shifted…
Disruptive innovation has been a buzzword for a while now. We’ve seen that creating new markets or reshaping existing ones has the potential to bring about tremendous societal benefits. We’ve also seen that such innovation can cause significant disruptions in customers’ lives and businesses. Companies that define themselves as disruptors should be ready to walk…
Sustainability is a crucial aspect for the business community, especially as companiesâ environmental, social and corporate governance activities influence consumer spending. Coverage of sustainability is maturing and broadening. Once a niche issue in select outlets, itâs now covered widely in mainstream media across all industries. Staying up-to-date on the news, and getting noticed in the…
Every time we think Covid is in the rear-view, it seems another variant pops up. Beyond that, broad health issues are reaching an inflection point. Overturning Roe v. Wade created lots of questions around healthcare access Gun control regulations are top of mind following a series of horrific shootings People are experiencing burnout at unprecedented…
Nothing you say about yourself carries as much weight as what others say. Thatâs why when it comes to building credibility and boosting brand awareness, developing an awards program can provide the social proof you need to supercharge your PR initiatives. Your clients, prospects and future employees rely on these recognitions in deciding whether to…
Preliminary data suggests 2021 was a record year of growth for the PR agency sector, with an average of 20-25% revenue increases across the board and some firms expanding by as much as 40-80%. The need for companies to consistently maintain a competitive edge spells opportunity and considerable job security for those pursuing a career…
