As strategic PR professionals, we’re constantly looking for opportunities to work with leading companies and game-changing industries and one such industry, esports, provides a perfect opportunity for us to do just that. With live competitions filling massive arenas and awarding millions to esports athletes, tournaments becoming sports book fodder in Las Vegas and viewership outpacing…

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For PR agencies with a stake in DC policymaking and regulation, navigating any presidential transition is challenging and the Trump transition is no exception. Beyond the fact that few people know what policies the president will implement, there are new officials joining government agencies, changes in congressional and committee leadership, and right-of-center think tanks moving…

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Let’s kill the RFP as a tool to find the best PR firm.  Having been on the receiving end of numerous RFPs over the years, I can confidently state it is time to replace them with a simpler, yet far more effective process. As it happens, a lot of PR-agency RFPs represent lost time for the…

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For companies that want to join the conversation and elevate their brand, traveling to D.C. for an influencer tour to meet with thought leaders and industry advocates can be both informative and mutually beneficial. A CEO who sets aside a couple of days for face-to-face meetings in D.C. can yield significant long-term results. RH Strategic recently…

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Pitching media is at the core of what we do. It has been beaten into our brains that effective pitches should include a clear ask like: Let me know if you are interested in this story idea. What is your availability? Does this sound like a good fit? But don’t be afraid to break from…

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I found this question burning in my mind recently during a meeting with a new business prospect. They wanted our help to position the company and its executives as thought leaders in their particular space. But there we were, hearing in excruciating detail about their vast portfolio of products, platforms and “solutions.” We see this…

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