Over the past year, our healthcare PR pros have noted an important shift in public interest in healthcare narratives. Before, highly technical or specialized news was primarily found in trade outlets with an industry audience. Today, they’re everywhere, from the evening news to the front pages of national newspapers. What used to be considered niche…
In the midst of a global pandemic and sometimes fraught vaccine rollout, our responsibility as PR and communications professionals is clear. We must apply an equity lens to every narrative we develop and intentionally ensure our stories are reaching all patients. At RH Strategic, we have the opportunity to work with companies breaking down barriers…
One of the most important yet undervalued tactics in PR is your relationships with subject matter experts (SMEs). While it is crucial to have close relationships with high-profile reporters, landing a client in Forbes starts with uncovering an expert resource and leveraging that relationship to tell compelling stories supported by expert insights and reliable data….
As we celebrate Black historical leaders this Black History Month and throughout the year, RH Strategic wants to honor the Black trailblazers who made incredible strides in communications and public relations. We believe it is our role as public relations professionals to both shine a light on these transformative communicators and continue to work to…
Over the past decade, coverage of sustainability has matured and broadened. Where before the topic was a niche issue in select outlets, reporters on a wide variety of beats, such as travel and leisure, now include sustainability trends and news in their coverage. What sparked this shift? Millennials made it clear that they considered corporate…
Every four years, the United States has an opportunity to shift gears and move in a new direction. With the Biden administration, the U.S. has ushered in a new era — but we will need more than a new voice in the White House to solve society’s biggest challenges. Most of the challenges we face…
Trust in healthcare is more important now than ever. After a year of failed attempts to curb the spread of the virus and political campaigns to discredit science, the public is struggling with who to trust and where to get credible information. How do we rebuild trust in 2021? In our minds, it all starts…
When the COVID-19 pandemic hit, healthcare PR pros around the U.S. kicked into crisis mode. Almost a year and 400,000 U.S. deaths later, the job is still hard, but the rollout of effective vaccines shows there is a light at the end of the tunnel. Given all this, what is it like to be a…
Almost a year into the global COVID-19 pandemic, the new Biden administration is expected to move quickly to respond to the crisis. It is also expected to make significant long-term changes to the U.S. healthcare system and health policy. As healthcare communicators and PR pros, we need to track these policy changes and adjust our…
In the immediate aftermath of the January 6 attack on the U.S. Capitol, CEO John Raffetto published an article in PR News about what it means for communicators. In this article, he covers the warning signs of the attack in the rise of QAnon and Trump’s use of social media to spread disinformation, as well…
Fake news is all around us, from disinformation related to election security to misinformation about effects of the COVID-19 vaccine. While rapid response is in our nature, as PR professionals, every one of us in this industry has a responsibility to adhere to the highest standards of accuracy and truth in advancing the interests of…
Experts have long been anticipating a cyber meltdown moment in the United States. Earlier this week, we saw “the big one” hit with the SolarWinds hack — one of the largest attacks in both scale and scope against government agencies, critical infrastructure entities and private companies. What does this mean for communicators and PR pros…
