Dear D.C., brace for the arrival of 25,000 Amazonians. For over a year, Amazon dominated news cycles for what could have been an internal corporate discussion. The company accepted 238 proposals from cities vying to be the home of “HQ2,” and four months later narrowed the pile of proposals down to 20 cities. In an…

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Amazon transformed the search for talent in Seattle. Now the company’s headed for New York and DC. How will its arrival impact the competition for talent in those regions? RH Strategic Associate Vice President Kara Lundberg explains. How has Amazon’s growth in Seattle affected recruiting there? There’s no denying that Amazon’s dominance in Seattle has made…

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“Sorry, we don’t cover vendor news.”  “We only accept vendor talks as sponsored content.”  “If you would like to contribute an article, our Brand Voice team has information about that.”  These common responses are familiar for anybody who works with a software vendor on its communications team. All too often an innovative solution that fulfills…

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Something wasn’t quite right with this news story. It was a rote finance piece about the day’s market action on a publicly traded company – thousands of these stories are published every day – but there was a robotic awkwardness about it. The effect was barely noticeable, even forgettable – perhaps a grammatical agreement error,…

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As strategic PR professionals, we’re constantly looking for opportunities to work with leading companies and game-changing industries and one such industry, esports, provides a perfect opportunity for us to do just that. With live competitions filling massive arenas and awarding millions to esports athletes, tournaments becoming sports book fodder in Las Vegas and viewership outpacing…

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For PR agencies with a stake in DC policymaking and regulation, navigating any presidential transition is challenging and the Trump transition is no exception. Beyond the fact that few people know what policies the president will implement, there are new officials joining government agencies, changes in congressional and committee leadership, and right-of-center think tanks moving…

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Let’s kill the RFP as a tool to find the best PR firm.  Having been on the receiving end of numerous RFPs over the years, I can confidently state it is time to replace them with a simpler, yet far more effective process. As it happens, a lot of PR-agency RFPs represent lost time for the…

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For companies that want to join the conversation and elevate their brand, traveling to D.C. for an influencer tour to meet with thought leaders and industry advocates can be both informative and mutually beneficial. A CEO who sets aside a couple of days for face-to-face meetings in D.C. can yield significant long-term results. RH Strategic recently…

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