Successful integrated marketing starts with a cohesive message. Whether organizations are selling to other enterprises, consumers or potential investors, they first need to define their brand story, then relay it consistently across strategies. But a one-size-fits-all approach won’t work. We believe the best outcomes are driven by purposeful planning that aligns integrated PR and marketing…

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“Sorry, we don’t cover vendor news.”  “We only accept vendor talks as sponsored content.”  “If you would like to contribute an article, our Brand Voice team has information about that.”  These common responses are familiar for anybody who works with a software vendor on its communications team. All too often an innovative solution that fulfills…

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In the final part of RH Strategic’s series on LinkedIn, we examine the time and effort needed to successfully leverage LinkedIn as part of your strategic communications plan. Become a LinkedIn Regular and Shake Some Digital Hands Like all forms of social media, LinkedIn requires a strong commitment in order to be successful. Networking and…

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It’s time to step away from the countless social media webinars for a minute and face reality: professionals already know how to create a LinkedIn profile. They recognize what constitutes an appropriate headshot, and they understand the language to use when describing their experience and goals. So why does it seem like most resources only…

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