Automation. Data analytics. Cloud computing. Today’s business technologies have surpassed buzzword status to form the backbone of how the world operates.
In a sea of competitive news and information, enterprise technology brands that harness paid, earned and digital media to balance thought leadership with product and services promotion across channels win market share.
RH Strategic delivers groundbreaking ideas to move the needle where it matters. We partner with the technology organizations that shape our innovation economy to improve the way we work and live.
We use strategic storytelling to craft compelling messages that cut through the noise to drive thought leadership and market awareness. Whether you’re looking to expand your footprint into a new region or vertical, launch a product or service, gain new customers, attract funding, or facilitate an exit, RH Strategic is the award-winning agency that can meet these goals and take your brand to the next level.
We integrate media relations campaigns, thought leadership programs and digital marketing services to create a surround sound effect that builds credibility, leads and interest. No matter your business objectives, we can harness our enterprise tech experience, strategic communications, and analyst expertise to proactively drive meaningful results for your business.
Sumo Logic was seeking to increase thought leadership and media recognition for its executives as experts in both security and observability to show the impact of both business units on the digital business economy.
RH Strategic harnessed a dynamic and experienced C-Suite executive, Sumo Logic’s CSO and SVP of IT, to build his persona beyond the typical security leader. We developed a multi-faceted thought leadership platform focused on three key pillars: the future of work, modernizing cybersecurity, and bridging the gap between observability and security.
This leader has also become the go-to security expert for trend jacking opportunities on the latest trends, breaches and technologies across trade and national publications including The Wall Street Journal, CIO, SC Magazine, TechRepublic and more.
An unheralded enterprise software company needed to promote its innovative streaming analytics solution—which combines cloud-based, nearly instant data access with a UI that efficiently displays all that data in real time. As they got ready to introduce this new offering to the world, they knew that brand visibility was one of the critical keys to a successful launch.
So, they called RH Strategic.
The client’s unique approach to leveraging in-memory computing and real-time analytics was ahead of its time—and that meant coming up with a media strategy designed to educate various markets on “the art of the possible.” Through a series of a dozen contributed articles and even more interviews, we explained how their solution can be used to solve myriad challenges including: vaccination distribution, improving telematics and deliveries, disaster response, cybersecurity threat monitoring, and more.
Some key media outlets included: TDWI, RT Insights, Toolbox, HealthCare Global, Supply and Demand Chain Executive, Supply Chain Brain, RFID Journal, DevOps, Cyber Defense Magazine, Authority Magazine and more.
As a result, the launch was an unquestionable success for the client, who enjoyed both broad and targeted media attention, working with an enthusiastic PR team, and opened the doors for future media conversations.
To provide you with a custom PR program that plugs into your current marketing strategy and drives results in the enterprise technology industry, we need to understand your challenges and business goals.
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