At a Glance
- 4X increase in homepage web traffic
- 20X increase in LinkedIn profile views
- 50% increase in job applications
Millions of Americans struggle to access care they trust, especially in a telehealth landscape crowded with tools that feel transactional or impersonal. PlushCare saw a different path: virtual primary care grounded in real relationships, staffed by physicians and therapists who meet patients with the humanity they expect from in-person care. But standing out in a saturated, pandemic-fueled market required more than a model with heart. PlushCare needed its story told with clarity and conviction, one that educated consumers and industry influencers alike on why its human-centered approach wasn’t just different, but decisively better for outcomes, accessibility and equity.
Care as the Throughline
RH Strategic worked with PlushCare to elevate its clinicians and co-founders as leading voices in reimagining virtual care. Grounded in primary research—including competitive analysis, media audits, and interviews with physicians, therapists and company leadership—we identified the perspectives that truly differentiated PlushCare: long-term doctor–patient relationships, high-quality clinical care, and a more human alternative to transactional telehealth. We built a two-pronged program that paired equity-, cost-, and policy-focused thought leadership with brand-building storytelling led by clinicians. The result was a clear, credible narrative amplified across major business, consumer and healthcare outlets, positioning PlushCare at the forefront of the telehealth conversation.
Standing Out from the Virtual Crowd
As PlushCare’s story gained traction, the industry took notice. The company emerged as a standout in virtual primary care, trusted by consumers, healthcare leaders, clinicians and investors who saw its human-centered model as the future of telehealth. RH Strategic’s work repositioned PlushCare from just another pandemic-era telehealth player to a durable, high-quality care provider redefining the category. That elevated profile ultimately became a strategic asset, contributing to PlushCare’s $450 million acquisition by Accolade. Today, the partnership continues as PlushCare’s vision reaches even more patients.
About the Client
PlushCare is a virtual healthcare platform that connects patients with board-certified physicians for primary care, mental health services and prescription management. Through its digital care model, PlushCare expands access to convenient, high-quality medical care while helping patients manage ongoing health needs from anywhere.
