At a Glance
- Featured in 15 articles, reaching 3.7 million readers and listeners
- Earned top-tier placements in major trade outlets like SC Media and Dark Reading
When a global enterprise software leader consolidated several acquisitions into a single cybersecurity brand, it entered one of the industry’s most saturated arenas with almost no market recognition. The company needed to establish credibility fast—earning attention from reporters, analysts, and security leaders accustomed to a constant churn of research, reports, and claims. It sought a communications partner who understood the cybersecurity landscape deeply enough to identify a point of entry and build affinity with the audiences that mattered. The mandate: launch a new brand, differentiate it from established players and craft a presence strong enough to sway perceptions in a crowded marketplace.
More Than Just a Foot in the Door
RH Strategic designed a research-led campaign that gave the company a distinct foothold in the security conversation. We built an integrated program around proprietary, annual ransomware survey data, informed by analysis of media trend lines and our understanding of what security reporters actually cover. RH owned every part of the research pipeline (survey development, data analysis, narrative framing, visualizations and distribution) ensuring the findings spoke directly to the needs of small and mid-sized business leaders. The resulting package, including blog content, paid amplification and targeted outreach, gave the new brand a high-value asset: original insight that reporters couldn’t get elsewhere and audiences couldn’t ignore.
Credibility, Cemented
The research strategy established the company as a credible contributor to cybersecurity industry dialogue. The brand earned first-time placements in top-tier outlets and built momentum that set expectations for future campaigns. Executives emerged as trusted commentators, and repeating the research annually kept the company at the center of industry dialogue, reinforcing its credibility with enterprise security leaders. What began as a challenge of visibility became a foundation of legitimacy, helping the company compete with established players and strengthening the brand’s standing in a market where attention is hard-won and authority must be earned.
Featured In
