At a Glance
- 78% increase in website traffic
- More RFPs in a single month than in the entire prior year
- Coverage in Huffington Post, Bloomberg, Forbes and more
As demand within the Affordable Care Act Marketplace surged in 2020, a healthcare technology company specializing in enrollment and premium billing platforms saw a rare inflection point: insurers needed partners who could help them enroll—and retain—millions of new members at scale. Despite its strong capabilities, however, the company’s market presence didn’t reflect its value. Its leadership team wanted a communications partner to lead a high-touch strategy and earn major media placements that influence procurement. Their PR goal was to support business development across three fronts: strengthen brand awareness, boost online engagement and supercharge the CEO’s status as a health-tech thought leader at an unprecedented moment.
Building Authority, Piece by Piece
RH Strategic partnered with the company to revive and reposition its narrative through a year-long, integrated communications program. After interviewing executives and analyzing the competitive landscape, we built a multichannel plan that connected the company’s story to the pressures and priorities shaping the health insurance market. We amplified the company’s voice across earned, owned and paid channels; launched a targeted awards program; and supported major announcements, creating a strong pipeline for leads and market engagement. The RH Strategic team also took the lead in content marketing, producing a gated whitepaper, based on the company’s original research, for an emerging business line: how AI can help identify health plan members most at risk for losing their coverage.
Visibility That Sells
Market confidence in the brand vaulted with its visibility. Coverage in national, technology and healthcare publications reframed the company as a credible partner in a complex regulatory environment. Awards validated its leadership. And the research-driven whitepaper opened new conversations with insurers navigating rising enrollment and retention pressures. The strengthened reputation translated directly into business impact, driving increased web traffic, a surge in RFP activity, and new high-quality leads. What began as a need for clearer messaging evolved into a renewed market position—one that supported the company’s ability to grow, compete, and expand into new AI-driven offerings.
