At a Glance
- LinkedIn impressions rose 1,368%
- Social media engagement up 1,322%
- Coverage in CNBC, Help Net Security, World Wide Technology and more
A cybersecurity company had long been known as a pioneer in network access control. But as threats evolved—and IT, OT, and IoT systems began converging—it needed to be seen as more than a single-use tool. It needed to be seen as essential. That shift was especially urgent in sectors like healthcare, finance, and government, where cyberattacks had surged nearly 700% over two years.
Owning the Convergence Conversation
RH Strategic stepped in to help redefine the company’s value in a crowded, complex marketplace. Working closely with the company’s leadership, RH developed a focused thought leadership program around its CEO—an industry veteran with the credibility and voice to carry the message. RH crafted a new narrative anchored in convergence, innovation, collaboration, and customer focus. That narrative powered a coordinated campaign across top-tier media and LinkedIn, reaching decision-makers in the channels that mattered most.
1,368%
1,368%
1,322%
1,322%
From Utility Specialist to Power Player
To generate momentum, RH launched the campaign at RSA—the cybersecurity industry’s tentpole event—where the CEO introduced the company’s expanded role in protecting OT and IoT. That moment was amplified with proprietary data, smart media placements, and a revitalized LinkedIn presence driven by long-form content tied to timely issues. The strategy worked: Engagement spiked, earned and owned media coverage in important trade outlets reinforced the company’s shift in scope, and key industry audiences—CISOs and critical infrastructure leaders—became active followers. With RH’s support, our client successfully transitioned from point solution to full-spectrum security leader—positioned to protect the most complex digital environments on earth.
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About the Client
Forescout is a global cybersecurity leader focused on securing today’s complex digital environments. Its platform delivers complete asset intelligence and control across IT, IoT, OT and IoMT environments, continuously discovering devices, assessing risk and enforcing policy across managed and unmanaged assets to help organizations reduce cyber exposure.
