At a Glance
- 45% increase in national coverage from 2019 to 2022
- 178% increase in trade coverage from 2010 to 2022
- National thought leadership placements in The New York Times, CNBC, Business Insider, and Fast Company
DreamBox Learning, a leading educational technology company, had entered a pivotal phase. Its CEO has a strong personal brand as a thought leader and champion of equity in education. But visibility alone wasn’t enough; to meet its aggressive growth goals, the company needed its executive voice to function as a true market lever—differentiating its products, shaping perception among district buyers, and strengthening its value proposition in a crowded market.
Platform, Meet Purpose
DreamBox needed a PR partner capable of aligning its CEO’s personal brand with the company’s long-term growth priorities. RH Strategic designed and implemented an executive thought leadership program that amplified the CEO’s authority while tying her voice directly to business objectives and the evolving edtech landscape. We transformed her platform into a consistent force in the national conversation about personalized learning—securing high-impact speaking engagements, shaping longform thought leadership, and cultivating relationships with the reporters and influencers who move the K–12 market. Our team ensured every message, interview and partnership reinforced DreamBox’s strategic priorities, strengthening both brand equity and demand. The result was a visibility program that matured in parallel with the company itself.
45%
45%
178%
178%
From Elevation to Acquisition
The CEO’s already strong level of recognition within the public eye skyrocketed, with RH Strategic drawing media hits across national, technology and education trades, high-profile speaking engagements and industry awards. As her platform grew, so did the brand’s credibility not only with industry leaders and partners who increasingly looked to DreamBox for guidance on the future of personalized learning, but with investors. The raised profile, both for the brand and its leader, ultimately strengthened DreamBox’s market position and was a key factor in its acquisition by Discovery Education.
Featured In
About the Client
DreamBox Learning is an education technology company focused on adaptive math and reading instruction for K–12 students. Its platform uses real-time data and intelligent learning technology to personalize instruction, helping educators support every student’s progress while giving schools deeper insight into learning outcomes.
