At a Glance
- High-profile coverage in top policy and cybersecurity outlets
- Policy influence reflected in national legislation
- New and ongoing engagements with Congressional offices
When the deputy CTO of a cyber exposure management leader was called to testify before Congress on risks to the nation’s water systems, the company had a rare moment in the spotlight. RH saw the opportunity to do more than show up, building a plan to turn that appearance into a long-term positioning win and framing the company as a go-to voice on operational technology (OT) security at the highest levels of government.
Reframing the Race
RH treated the hearing as the start of a campaign, not the finish line. We prepped the CTO for high-stakes questioning with tailored Q&A briefs, mock hearing drills, and messaging that translated technical authority into policy relevance. The testimony became the anchor for a multi-channel push: targeted media outreach to outlets read by policymakers, real-time social amplification to reach Hill staffers and agency leaders, and consistent message pull-through across interviews, op-eds, and trade coverage. We kept the company’s message in active circulation by continuously refreshing angles and re-engaging priority targets, ensuring it stayed tied to the most relevant policy conversations of the moment. This sustained, disciplined follow-through turned a single appearance into an enduring source of visibility and influence.
Influence Beyond the Moment
The result was more than visibility—it was access. Coverage landed in Politico, Industrial Cyber, and GovInfoSecurity. The company’s perspective helped shape OT security language in the National Defense Authorization Act. Follow-up meetings with Congressional offices cemented the company’s standing as a trusted policy partner.
