At a Glance
- Secured dozens of pieces of top-tier policy-related coverage
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The University of Arizona had built a reputation as a research powerhouse within its region, but its faculty expertise wasn’t breaking through in D.C., where federal funding and national research priorities are decided. To compete with institutions that had longstanding Beltway presence, the school required a communications strategy sophisticated enough to navigate Washington’s media and policy landscape, agile enough to respond to breaking news and comprehensive enough to activate faculty across multiple research pillars.
Strategy Built for the Beltway
RH Strategic partnered with the university’s federal relations team and lobbyists to design a communications strategy that translated the university’s research and advocacy into D.C. dialogue. Our team mapped faculty expertise to ongoing conversations in the institution’s areas of research strength, like environment, defense, space, and health, and provided media training for dozens of faculty members, equipping them to speak confidently and authoritatively to reporters covering complex issues. We then created pathways for researchers to engage with influential policy media, targeting placements that reinforced both the university’s research rigor and its authority on matters central to national policy.
Turning Research Into Relevance
The result was a disciplined, forward-leaning strategy that matched the university’s research strength with a stronger and more resonant public voice. RH Strategic’s work secured meaningful coverage across the university’s priority research areas, deepened its relationships with national reporters and expanded the faculty’s standing as trusted subject-matter experts. In turn, the university solidified its reputation as an institution whose insights carry weight with Washington, D.C., decision-makers and whose expertise contributes meaningfully to conversations shaping federal priorities.
About the Client
The University of Arizona is a leading public research university known for its strengths in science, engineering, healthcare and space research. Founded in 1885 and based in Tucson, the institution conducts world-class research while educating students across disciplines and partnering with industry and government to advance innovation and discovery.
