At a Glance
- “Find Jobs” page traffic rose 81%
- LinkedIn engagement nearly tripled, with posts averaging 730+ click-throughs
- Employee stories drew nearly 6,000 views—becoming the top driver of traffic
Washington’s life sciences sector was booming—but that didn’t guarantee visibility on the national stage. Competing with better-known markets like Boston and the Bay Area, Life Science Washington needed a smarter way to help member companies stand out and recruit the talent fueling their growth.
A growing need, a digital approach
RH Strategic built a digital-first recruitment engine designed to do more than attract attention—it converted interest into action. At its core was a custom microsite, built for discoverability and optimized to showcase the region’s unique value: a convergence of career opportunity, innovation, and quality of life. To amplify the effort, RH created a suite of co-branded content in partnership with member companies like Pfizer and Bristol Myers Squibb. Day-in-the-life stories, employee profiles and audiograms gave the campaign emotional resonance and shareability—driving reach through organic enthusiasm and peer-to-peer credibility.
Turning targeted clicks into top candidates
As momentum grew, RH used performance data to expand the strategy, uncovering untapped audiences like early-career professionals already living in Washington. Targeted LinkedIn campaigns followed. The result? A full-scale ecosystem where infrastructure, insight, and storytelling worked in concert. Traffic to the LSW careers page surged, as did Linkedin engagement. RH Strategic’s work contributed to a sector job growth increase of 14% statewide (with a 25% gain in Seattle).
About the Client
Life Science Washington is the statewide trade association representing Washington’s life sciences sector. The organization advocates for policies that support research, innovation and hiring in the industry while connecting biotechnology companies, research institutions and investors working to advance new therapies, diagnostics and health technologies.
