Our cybersecurity clients range from rapidly growing innovators to industry-leading service providers, policy influencers, and top-tier government contractors. From application security to the cloud, we speak the language of cybersecurity and know how to help our clients grow their market presence and win mindshare.
Safeguarding against cyberattacks is essential for every company with sensitive information, digital assets or critical infrastructure. The rapid evolution of AI, ransomware, third-party risks, nation-state attacks, and government regulations have changed how companies think about cybersecurity.
The way the world communicates about cybersecurity has also changedâand you need true expertise to navigate it all.
RH Strategic specializes in cybersecurity communications. We work with some of the biggest cybersecurity names to build their brands, promote their expertise and solutions, interpret and highlight research insights, and shape nationwide conversations. We’ve also built strong relationships with reporters, analysts, industry influencers, investors and lawmakers to shape the cybersecurity landscape.
Our clients are challenging the conventions of security and setting a new vision for a safer, more secure world. We make sure everyone that matters knows about it.
Cybersecurity Case Studies
Fueling Explosive Cloud Security Growth
When Orca Security, a revolutionary cloud security company, wanted to promote its latest funding round in just a year, RH Strategic was tasked with leading an integrated global media relations and social media launch to drive broad awareness.
By tapping into its relationships and deep IT security, enterprise technology and business media expertise, RH Strategic designed and executed a global integrated media outreach campaign with Orca Securityâs three VC firms that achieved substantial visibility for the companyâs funding news and technology.
The campaign earned more than 50 pieces of coverage with a potential reach of 645 million estimated monthly visitors in outlets including TechCrunch, Business Insider, The Wall Street Journal, Reuters, Fortune, Axios, BetaNews, SecurityWeek, Dark Reading and more.
Launching A New Cybersecurity Brand
OpenText, one of the largest Canadian software companies, began partnering with RH Strategic to build brand awareness in cybersecurity by spotlighting thought leadership for its experts and leading the cyber resilience conversation.
To start building security media relationships and earn brand recognition from security leaders, specifically SMBs, RH Strategic conceptualized a global SMB ransomware survey. We developed a fully-integrated campaign strategy, including a survey, data analysis, press release, blog post, infographic and a paid article in TechRepublic to build on our earned coverage momentum.
The campaign earned more than 30 pieces of coverage in key outlets including SC Media, Dark Reading, ChannelPro Network, cybersecurity podcast interviews, and more. The paid TechRepublic article also received 12k page views and organic reach.
Sample Media Coverage
- WSJ:Â Cyber Chiefs Seeking Board Seats Have Their Work Cut Out for Them
- Forbes: RSA Conference 2024 Highlights, Insights And Companies To Watch
- Axios: LockBit ransomware gang claims several attacks on critical infrastructure
- CNBC: Amazon, Best Buy, Google may soon sell home smart devices with âhacker-safeâ labels
- Venturebeat: Key takeaways from Forresterâs Top Trends in IoT Security 2024
- Fox News: Top browsers targeted by new malware to steal your sensitive data
- SC Magazine: Cloud 2024: SaaS nightmares, API security boom and the impending cloud âidentity crisisâ
- Dark Reading: A Look at the Riskiest Connected Devices of 2024
- SiliconANGLE: Black Hat bonanza: 1Password, ArmorCode, Legit Security and NetRise unveil new security solutions
- Dark Reading: A CISO’s Guide to Avoiding Jail After a Breach
- CRN:Â CEO Outlook 2024 Details
- Nextgov: Pump the brakes: National security concerns surround connected cars
- CyberScoop: Lawmakers must incentivize cyber protection for critical infrastructure
- CSO Online: How gen AI helps entry-level SOC analysts improve their skills
- TechTarget:Â Sumo Logic offers free data ingest for log analytics
- CSO Magazine: Cyber resilience: A business imperative CISOs must get right
- Security Magazine: Unlocking the power of generative AI
- Homeland Security Today: Cyber Threats are Here to Stay: 3 Tips for Defending U.S. Critical Infrastructure Under Siege
- CPO Magazine: Why the Financial Services Industry Needs to Build a Healthy Data Culture
- InformationWeek: How to Speed Cyberattack Discovery
Relevant Cybersecurity Blogs
- Top 5 Cybersecurity Awards to Support Your PR Program
- The Vulnerable State of Campaign Cybersecurity is a Communications Lesson For All
- The B2B Guide for Sponsored Content
- In a World of AI Washing, Cybersecurity PR Canât Just Play Defense
- Rapid Response Strategies to Capture Media Attention
- The Anatomy of a News Cycle