One of our greatest satisfactions is working with an innovative company over a period of several years to build its brand as it grows and moves into new markets.
When we first started working with healthcare IT provider Edifecs in 2009, they were focused on electronic data interchange (EDI) solutions. Since then, we have steadily expanded their brand reputation beyond EDI into an innovative, cost-cutting IT solutions provider for the global healthcare market. We have gotten that new message out through earned media placements in trade publications (Health Data Management, Healthcare Payer News), tech industry media (WIRED, InformationWeek) and high-profile national business media such as CNBC, Forbes and Fox Business.
Just as important as media results, we have also taken every opportunity to reposition the company through a thought leadership campaign that demonstrates its broader market expertise. With our strategic help, Edifecs subject-matter-experts have won many bylined articles, speaking engagements and opportunities to provide testimony and public comments to congressional committees and government agencies.
Though our work for Edifecs is far from done, we can look back on our four-year relationship and pinpoint four main reasons we have been so successful helping them morph their brand:
- Deep experience in the healthcare industry
- Pro-active effort to constantly learn from company experts
- Consistent focus on developing non-promotional, educational content that can be re-purposed for multiple channels
- Steadily increasing historical knowledge of the company, which has allowed us to reliably advise them on what messaging works and what does not